Marketing Manager

Reed Specialist Recruitment; Melksham; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Reed Specialist Recruitment is seeking a Marketing Manager in Melksham with hybrid working. The role leads multi-channel marketing across trade and consumer channels, blending strategic thinking with hands-on execution.

You will collaborate with Sales, Product, Design and Ecommerce to drive brand awareness, customer engagement and commercial growth, including digital campaigns, events and retailer materials.

Qualifications

• Proven experience in a Marketing Manager position with multi-channel focus.
• Digital marketing and ecommerce experience with events/trade shows.
• Strong project management and organisational skills.
• Excellent communication and stakeholder management abilities.
• Experience managing people, agencies or external partners.
• Strong commercial awareness and analytical skills.
• Experience using CRM and email marketing platforms.
• Interest in AI and emerging marketing technologies.
• Ability to evaluate performance using data and insights.

Responsibilities

• Develop and deliver multi-channel marketing campaigns across trade and consumer audiences.
• Create retailer marketing initiatives, launch materials and sales support tools.
• Support lead generation, customer retention and new business development.
• Drive digital marketing including content, SEO, ecommerce support and promotions.
• Develop social media, influencer and audience engagement strategies.
• Manage relationships with brand partners and maximise collaborative marketing opportunities.
• Lead marketing activity for trade shows, exhibitions and events.
• Oversee marketing collateral, catalogs, presentations and content.
• Manage and develop a direct report within the marketing team.
• Monitor campaign performance, ROI and provide improvement recommendations.
• Champion the use of AI and emerging technologies to enhance marketing effectiveness.

Skills

Multi-channel marketing

Digital marketing

Events & trade shows

Project management

Stakeholder management

People management

CRM & email marketing

AI in marketing

Data analytics

Tools

Faire

Zoho

Shopify

Job description

Marketing Manager

Melksham, Wiltshire (Hybrid Working)

£40,000 - £55,000

Our client is a successful and growing consumer products business supplying retailers across the UK, USA and international markets. They are seeking an experienced Marketing Manager to lead and deliver marketing activity across trade, consumer and digital channels.

This is a hands-on role that combines strategic thinking with day-to-day execution. Working closely with Sales, Product, Design and Ecommerce teams, you will play a key role in driving brand awareness, customer engagement and commercial growth.

Key Responsibilities

• Develop and deliver multi-channel marketing campaigns across trade and consumer audiences.
• Create retailer marketing initiatives, launch materials and sales support tools.
• Support lead generation, customer retention and new business development.
• Drive digital marketing activity including content, SEO, ecommerce support and promotional campaigns.
• Develop social media, influencer and audience engagement strategies.
• Manage relationships with brand partners and maximise collaborative marketing opportunities.
• Lead marketing activity for trade shows, exhibitions and events.
• Oversee the creation of marketing collateral, catalogues, presentations and content.
• Manage and develop a direct report within the marketing team.
• Monitor campaign performance, analyse ROI and provide recommendations for improvement.
• Champion the use of AI and emerging technologies to enhance marketing effectiveness.

About You

You are a commercially minded marketing professional who enjoys balancing creativity with business objectives and can confidently work across multiple projects and channels.

Essential Skills & Experience

• Proven experience in a Marketing Manager position with a strong background in multi-channel marketing.
• Digital marketing and ecommerce experience with additional experience managing events, exhibitions or trade shows.
• Excellent project management and organisational skills.
• Strong communication and stakeholder management abilities.
• Experience managing people, agencies or external partners.
• Strong commercial awareness and analytical skills.
• Experience using CRM and email marketing platforms.
• Strong interest in AI and emerging marketing technologies.
• Ability to evaluate performance using data and insights.

Desirable

• Experience within consumer products, retail, lifestyle, publishing or related sectors.
• Knowledge of ecommerce platforms and marketing automation tools (Faire, Zoho, Shopify or similar)
• Experience with brand partnerships, licensing or specialist retail channels.

What's on Offer

• Hybrid working.
• Salary of £40,000 - £55,000
• Opportunity to make a significant impact within a growing business.
• Broad and varied role across brand, digital and trade marketing.
• Supportive team environment and long-term career development.