Marketing Manager

Nottingham Hospitals Charity; East Midlands; Hybrid; GBP 30,000 - 40,000; Full time

Benefits offered by this job

Annual leave 27 days

Pension scheme

Cash Plan after qualifying period

CPD learning programme

Job summary

Nottingham Hospitals Charity is seeking a creative Marketing Manager to shape and deliver a data-informed marketing plan that grows supporters, engagement and fundraising income.

Based in Nottingham with hybrid working, you’ll work with the Head of Supporter Growth and fundraising colleagues to develop segmentation, lead email campaigns, manage agencies and turn insight into measurable results.

Qualifications

• Demonstrated marketing experience with a track record of growth.
• Strong understanding of audiences, segmentation and acquisition.
• Ability to use data and insight to inform campaigns.

Responsibilities

• Shape and deliver the Charity's marketing plan.
• Develop supporter acquisition activity and improve audience segmentation.
• Make better use of CRM data and insight to inform campaigns.
• Lead email marketing and support brand and awareness campaigns.
• Work with agencies and colleagues to create joined-up supporter journeys.
• Measure what's working and use insights to improve future activity.

Skills

Marketing strategy

Audience insights

CRM data usage

Copywriting

Stakeholder management

Campaign measurement

Email marketing

Tools

CRM platforms

Email marketing tools

Job description

Are you a creative, commercially minded marketer who loves using insight to understand audiences, grow engagement and deliver measurable results?

Would you love to use those skills for a brilliant local cause, where your work can make a genuine difference to patients, families and NHS staff across Nottingham?

Charity People is delighted to be partnering with Nottingham Hospitals Charity to find their new Marketing Manager.

Salary: c. £35,000 depending on experience

Location: Nottingham, with hybrid and flexible working

Hours: Full time, 37.5 hours per week. 0.8 FTE may be considered

• 27 days' annual leave plus UK bank holidays, a contributory pension scheme, and the option to join the Westfield Health Cash Plan after the qualifying period.
• You'll also benefit from excellent learning and development opportunities through the charity's CPD programme, supporting your ongoing professional development and wellbeing.

Nottingham Hospitals Charity has raised £65 million over the past 20 years to support Nottingham's NHS hospitals, funding improvements to patient care, facilities, medical equipment and staff wellbeing.

Around one million people pass through Nottingham's hospitals every year and the money raised stays local. Now, the Charity has real ambition to build on that impact, reach more people and grow its supporter base.

The opportunity

This is a brilliant opportunity for a marketer who wants the freedom to shape, build and deliver.

The Charity already has real strength in storytelling, PR and local communications. Now, they're looking for someone who can bring a different dimension to the team, using audience insight and data to develop marketing activity that grows supporter numbers, engagement and fundraising income.

Working closely with the Head of Supporter Growth and Marketing and fundraising colleagues, you'll:

• Shape and deliver the Charity's marketing plan
• Develop supporter acquisition activity and improve audience segmentation
• Make better use of CRM data and insight to inform campaigns
• Lead email marketing and support brand and awareness campaigns
• Work with agency partners and colleagues to create more joined up supporter journeys
• Measure what's working and use those insights to improve future activity

This is a role where creativity really matters, but so do the results.

Who are we looking for?

We're looking for a confident, creative and curious all-round marketer who enjoys both thinking and doing. You might already work in the charity sector, but you absolutely don't have to. We'd love to hear from people with strong marketing experience from commercial, consumer, membership, retail, healthcare or other sectors who are excited about bringing their skills into a purpose driven organisation.

You'll ideally bring:

• Track record of marketing experience
• A strong understanding of audiences, segmentation and acquisition
• Confidence using data and insight to shape marketing activity
• Evidence of delivering measurable growth, engagement, sales or income
• Experience using CRM systems to improve marketing effectiveness
• Confidence working with colleagues, senior stakeholders and external agencies
• Excellent communication and copywriting skills
• Creativity, curiosity and the confidence to try new things

Why this role?

You'll be joining at a point where there is real appetite for change and an opportunity to make your mark.

You'll have the freedom to bring fresh thinking to supporter acquisition, develop better audience insight and help shape a marketing function that makes a measurable difference to fundraising.

And you'll be doing it for an organisation where the impact is tangible, local and meaningful.

Closing date: 9am on Wednesday 21st October

First stage interviews: w/c 2nd November, online

Second stage interviews: w/c 9th November, in person