Marketing Manager

Charity People; Nottingham; Hybrid; GBP 34,000 - 38,000; Full time

Benefits offered by this job

27 days’ annual leave

Contributory pension

Westfield Health Cash Plan

CPD learning opportunities

Job summary

Nottingham Hospitals Charity is seeking a creative Marketing Manager in Nottingham, offering hybrid and flexible working. You’ll shape the marketing plan, lead multi-channel campaigns and use insight to grow supporter numbers and fundraising income.

Working with the Head of Supporter Growth, you’ll develop audience segmentation, manage CRM-driven activity and collaborate with agencies to deliver joined-up journeys. This is a role to make a tangible local impact.

Qualifications

• Marketing experience across multiple channels.
• Experience delivering campaigns with measurable outcomes.
• Strong understanding of audiences, segmentation and acquisition.
• Confidence using data and insight to shape marketing activity.
• Experience with CRM systems to improve marketing effectiveness.
• Excellent communication and copywriting skills.
• Creativity, curiosity and the confidence to try new things.

Responsibilities

• Shape and deliver the charity’s marketing plan.
• Develop supporter acquisition activity and audience segmentation.
• Make better use of CRM data and insight to inform campaigns.
• Lead email marketing and support brand and awareness campaigns.
• Work with agency partners and colleagues to create more joined up supporter journeys.
• Measure what’s working and use those insights to improve future activity.

Skills

Marketing experience

Campaign management

Audience segmentation

CRM data insights

Email marketing

Copywriting

Project management

Stakeholder management

Agency collaboration

Analytical mindset

Tools

CRM platforms

Job description

Are you a creative, commercially minded marketer who loves using insight to understand audiences, grow engagement and deliver measurable results?

Would you love to use those skills for a brilliant local cause, where your work can make a genuine difference to patients, families and NHS staff across Nottingham?

Charity People is delighted to be partnering with Nottingham Hospitals Charity to find their new Marketing Manager.

Salary: c. £35,000 depending on experience
Location: Nottingham, with hybrid and flexible working
Hours: Full time, 37.5 hours per week. 0.8 FTE may be considered

Benefits include 27 days’ annual leave plus UK bank holidays, a contributory pension scheme, and the option to join the Westfield Health Cash Plan after the qualifying period. You’ll also benefit from excellent learning and development opportunities through the charity’s CPD programme, supporting your ongoing professional development and wellbeing.

Nottingham Hospitals Charity has raised £65 million over the past 20 years to support Nottingham’s NHS hospitals, funding improvements to patient care, facilities, medical equipment and staff wellbeing.

Around one million people pass through Nottingham’s hospitals every year and the money raised stays local. Now, the Charity has real ambition to build on that impact, reach more people and grow its supporter base.

The opportunity

This is a brilliant opportunity for a marketer who wants the freedom to shape, build and deliver.

The Charity already has real strength in storytelling, PR and local communications. Now, they’re looking for someone who can bring a different dimension to the team, using audience insight and data to develop marketing activity that grows supporter numbers, engagement and fundraising income.

Working closely with the Head of Supporter Growth and Marketing and fundraising colleagues, you’ll:

• Shape and deliver the Charity’s marketing plan
• Develop supporter acquisition activity and improve audience segmentation
• Make better use of CRM data and insight to inform campaigns
• Lead email marketing and support brand and awareness campaigns
• Work with agency partners and colleagues to create more joined up supporter journeys
• Measure what’s working and use those insights to improve future activity

This is a role where creativity really matters, but so do the results.

Who are we looking for?

We’re looking for a confident, creative and curious all-round marketer who enjoys both thinking and doing. You might already work in the charity sector, but you absolutely don’t have to. We’d love to hear from people with strong marketing experience from commercial, consumer, membership, retail, healthcare or other sectors who are excited about bringing their skills into a purpose driven organisation.

You’ll ideally bring:

• Track record of marketing experience
• Experience delivering successful campaigns across multiple channels
• A strong understanding of audiences, segmentation and acquisition
• Confidence using data and insight to shape marketing activity
• Evidence of delivering measurable growth, engagement, sales or income
• Experience using CRM systems to improve marketing effectiveness
• Strong project management skills
• Confidence working with colleagues, senior stakeholders and external agencies
• Excellent communication and copywriting skills
• Creativity, curiosity and the confidence to try new things

Why this role?

You’ll be joining at a point where there is real appetite for change and an opportunity to make your mark.

You’ll have the freedom to bring fresh thinking to supporter acquisition, develop better audience insight and help shape a marketing function that makes a measurable difference to fundraising.

And you’ll be doing it for an organisation where the impact is tangible, local and meaningful.

Closing date: 21 October
First stage interviews: w/c 2 November, online
Second stage interviews: w/c 9 November, in person