Marketing Manager, Build To Rent

John Lewis Partnership; London; Hybrid; GBP 45,000 - 58,000; Full time

Job summary

An innovative firm is seeking a Marketing Manager to spearhead a new Build to Rent venture. This exciting role involves leading comprehensive marketing campaigns, collaborating with creative teams, and managing budgets to maximize ROI. The ideal candidate will have a strong background in both B2C and B2B marketing, with experience in paid media and social media. Join this forward-thinking company to make a significant impact in the property market, where your creative strategies and stakeholder management skills will drive success.

Qualifications

• Proven experience leading marketing campaigns from start to finish.
• Strong understanding of omni-channel marketing and commercial awareness.

Responsibilities

• Manage and develop end-to-end marketing campaigns for the brand.
• Collaborate with teams to ensure effective campaign execution.

Skills

End-to-end marketing campaign management

Creative and media planning

Stakeholder management

Analytical skills

Omni-channel marketing

Education

Marketing or Business degree

Chartered Institute of Marketing Diploma

Job description

Apply on JLP Jobs - the official careers website for John Lewis Partnership, John Lewis & Partners, and Waitrose & Partners.

Expected Salary: £45,000 - £58,000 FTE (dependent on experience). Please note this will be prorated to 21 hours.

Contract type: This position is a 6-month Fixed Term contract, working 21 hours per week, starting ASAP.

Working pattern/flexible working: The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture of office and home based upon your personal needs whilst balancing the needs of the business. The Build to Rent team aims for around 1 core day a week in the office (Thursdays) and on an ad-hoc basis for key meetings.

Location: This role is based at our London Head Office in Pimlico. Travel expenses for visits to our John Lewis BTR sites can be claimed. No travel allowance is provided.

Next Steps: Shortlisted candidates will be asked to present a campaign they have owned and delivered, including a creative overview, channel plan, and performance summary. Interviews are scheduled for the week commencing 26th May 2025.

Key Responsibilities

• Manage and develop end-to-end marketing campaigns for John Lewis, focusing on brand, seasonal, and category campaigns.
• Own the marketing activity from brief to development, delivery, and measurement, aligning with marketing strategy.
• Collaborate with creative teams and external agencies to develop TTL marketing plans.
• Work with internal teams to ensure the optimal mix of paid media and owned channels to meet campaign objectives.
• Utilize insight and customer segmentation to drive effective campaign outcomes.
• Manage campaign budgets to maximize ROI and meet objectives.
• Apply best practices in marketing, driven by customer behavior and motivation.
• Deliver compelling presentations and work collaboratively within matrix teams.

Primary Outcomes and Accountabilities

• Oversee campaign management and delivery for the Build-To-Rent business.
• Coordinate with the Brand Marketing Lead and BTR team for consistent marketing implementation.
• Brief and influence channels and agencies for optimal campaign planning.
• Define and communicate a clear customer experience vision across all channels.
• Develop and implement advertising plans aligned with overall strategies.
• Ensure claims are accurate and compliant with CAP & ASA codes.
• Engage stakeholders throughout campaign development.
• Evaluate creative concepts and media plans, managing production quality and budget.
• Manage media planning, booking, and delivery to maximize reach, frequency, and ROI.
• Build relationships with internal and external media and content teams.
• Plan, forecast, and report on campaign budgets and performance, including financial processes.

Essential Skills and Experience

• Proven experience leading end-to-end marketing campaigns, including creative and media planning.
• Experience working with creative/media agencies and in-house teams.
• Ability to develop creative ideas and oversee content production.
• Understanding of omni-channel marketing and commercial awareness.
• Strong stakeholder management, planning, and analytical skills.

Desirable Skills and Experience

• Marketing or Business degree or equivalent.
• Chartered Institute of Marketing Diploma.
• Experience with start-up brands is advantageous.

#LI-HEADOFFICE #LI-RZ1 #LI-HYBRID

The John Lewis Partnership is launching a new Build to Rent venture. We seek a driven Marketing Manager to lead this brand's launch, with experience in paid media, social media, and PR, and a background in B2C and B2B marketing, especially with smaller brands using pragmatic strategies to maximize budgets.