Marketing Manager, Build To Rent

John Lewis & Partners; Greater London; Hybrid; GBP 45,000 - 58,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead the launch of an innovative rental brand. This role will involve crafting comprehensive marketing strategies that engage both consumers and businesses, ensuring effective campaign execution across various channels. The ideal candidate will have a strong background in B2C and B2B marketing, coupled with a passion for data-driven decision-making. Join a forward-thinking company that values creativity and collaboration, where your contributions will directly impact the success of a new venture in the rental market.

Qualifications

• Experience leading and developing end-to-end marketing campaigns.
• Proven track record with creative/media agency partners.

Responsibilities

• Manage and develop marketing campaigns to achieve business objectives.
• Work closely with creative teams to deliver marketing plans.

Skills

B2C Marketing

B2B Marketing

Campaign Management

Stakeholder Management

Analytical Thinking

Education

Marketing/Business Degree

Chartered Institute of Marketing Diploma

Tools

Media Planning Software

Budgeting Tools

Job description

About the role

The John Lewis Partnership, renowned for the quality, value, and exceptional service of its Waitrose and John Lewis brands, is extending its trusted reputation into rental homes through a new venture: Build to Rent. We are seeking a driven Marketing Manager to spearhead the launch of this new brand. The ideal candidate will be adept at translating overarching goals into actionable marketing plans, possessing experience across paid media, social media, and public relations. Crucially, this role requires B2C and B2B experience, along with a proven history of success working with smaller brands, employing pragmatic strategies to maximize limited budgets.

• Expected Salary - £45,000 - £58,000 FTE (dependent on experience). Please note this will be prorated to 21 hours

• Contract type - This position is a 6 month Fixed Term contract, working 21 hours per week, starting ASAP.

• Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business. The Build to Rent team aims for around 1 core day a week in the office to connect (Thursdays) and on a more ad-hoc basis to attend key meetings.

• Location - This role is based at our London Head Office campus in Pimlico. Please note, any cost incurred as a result of travel to the office is the responsibility of the successful candidate. There is no travel allowance for this role. There is also a chance to visit our John Lewis BTR sites if/when necessary. You will be able to claim travel expenses for these journeys.

• Next Steps -Candidates successfully shortlisted for an interview will be asked to present a campaign they have owned and delivered. This presentation should include a creative overview, channel plan, and performance summary. Interviews will be held w/c 26th May 2025

Key responsibilities

• As a Marketing Manager, you will manage and develop end to end marketing campaigns to address specific business or customer objectives across John Lewis. This role sits within our Marketing team who are responsible for leading and delivering brand, seasonal and category campaigns.

• You will own the marketing activity E2E (from brief to development, delivery and measurement) and in service of delivering the marketing strategy. You will work closely with our in-house creative team and external creative and media agencies to develop and deliver TTL marketing plans for your area of expertise (brand, category etc). You'll be a brilliant team player, bringing your specialist knowledge to work collaboratively with internal teams to ensure the optimum mix of paid media and owned channels to achieve campaign objectives

• You'll be highly organised, adept in working with insight and customer segmentation, always with an eye on driving effective campaign outcomes. Accountable for the development and delivery of end to end campaign activity across Customer and Marketing touchpoints. You will manage the total campaign budget and ensure the budget is allocated to deliver the max ROI and delivers against the campaign objectives,

• You will have a thorough understanding of and a passion for marketing, making use of a variety of marketing best practice to meet objectives set. You'll be obsessed with customer behaviour and motivation. You'll have strong commercial acumen, natural ability with insight and data and work well under-pressure. Your ability to deliver compelling presentations will be regularly used and you will be a collaborative and proactive team member, forming part of matrix business and marketing teams to create campaigns which are bigger than the sum of the parts.

Primary Outcomes and Accountibilities

• Accountable for campaign management and delivery for the Build-To-Rent business

• Work with the Brand Marketing Lead and BTR team to ensure the consistent implementation of marketing activity. Escalate risks and take decisive action to quickly resolve decision blockages; challenge where necessary

• Brief and influence channels and agencies to secure the best plan for your campaign

• Set and communicate a clear and compelling vision for the resulting customer experience in-store, online and across marketing channels including clear, trackable customer objectives that will enable success of activity to be evaluated.

• Develop and implement the plans for individual advertising campaigns as part of the overall advertising & marketing strategies.

• Actively liaise with the relevant internal teams to ensure all claims are 100% accurate & true. Ensure accuracy of all claims & supporting terms & conditions are fully compliant with the CAP & ASA codes.

• Ensure all stakeholders are consulted at every relevant stage of the process as appropriate and informed of the final plans to ensure smooth delivery of campaigns.

• Evaluate and make recommendations on creative concepts and final creative and media plans and ensure they are approved by the relevant stakeholder. Manage the production process to ensure the final ad delivers against quality expectations, remains within budget and meets its objectives.

• Manage the media planning process throughout planning, booking and delivery. Ensuring each media plan is fully evaluated and reach, frequency, standout & ROI are maximised. Trial & review new media channels.

• Proactively seek out and build relationships with internal channel specialists, in-house content and design teams, commercial counterparts and external agencies.

• Plan, forecast and report on campaign budget and performance

• Effective management of financial processes. Responsible for processing, monitoring & reporting against requisitions, purchase orders & invoices including amending PO amounts & finally closing POs upon reconciliation. Provide financial reports on a regular basis in advance of period end to the team.

Essential skills/experience you'll need

• Previous Marketing experience leading and developing creative and media plans end to end.

• Proven experience of working with creative/media agency partners and in-house teams to deliver campaigns

• Evidence of developing creative ideas, working with content leads to produce bespoke campaign assets, including stills and motion shoots

• Understanding of omni channel marketing

• Commercial awareness with accurate forecasting and budgeting, maximising limited marketing investments.

• Evidence of customer orientation, effective stakeholder management, planning and prioritisation

• Evidence of analytical thinking and ability to interrogate and interpret data from multiple sources

Desirable skills/experience you may have

• Marketing/Business degree or equivalent

• Chartered Institute of Marketing Diploma

• Experience in start up brands is advantageous

#LI-HEADOFFICE

#LI-RZ1

#LI-HYBRID

About The Partnership

We're the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world. As we look to our future, there's never been a more exciting time to join us.

We're ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we're free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It's important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you'll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.