Marketing Manager

deverellsmith; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a leading Purpose-Built Student Accommodation provider as a Marketing Manager, where you'll drive brand marketing initiatives and collaborate with various departments to enhance visibility and engagement. This dynamic role involves managing a team and overseeing strategic corporate communications, event participation, and impactful content creation. With a focus on innovation and collaboration, you'll play a crucial part in aligning marketing strategies with business objectives. If you're passionate about sophisticated branding and thrive in a fast-paced environment, this is the perfect opportunity for you to make a significant impact.

Benefits

33 days of annual leave

Discretionary bonus scheme

Health and wellbeing initiatives

Enhanced maternity/paternity pay

Paid day off for child's first day of school

'Me Day' for personal well-being

Exclusive deals and discounts

Career celebration awards

Qualifications

• Minimum of 6 years' marketing experience in PBSA, BTR, or real estate.
• Leadership experience with team management responsibilities.

Responsibilities

• Drive brand marketing, partnerships, and digital strategies.
• Lead a team to enhance brand visibility and resident engagement.

Skills

Marketing Experience

Social Media Management

Branding

Content Creation

Strategic Thinking

Tools

Adobe Creative Suite

Canva

Job description

Senior Recruitment Consultant | Build to Rent, Co-Living, PBSA at deverellsmith | The Sunday Times Top 100 Places to Work 2024

Role: Marketing Manager

Location: West London

Working Hours: Hybrid working: 4 days in the office, 1 day working from home.

Salary: Competitive

About the Role:

A leading Purpose-Built Student Accommodation (PBSA) provider is seeking an experienced and dynamic Marketing Manager to drive brand marketing, partnerships, digital marketing, and sales operations. Reporting to the Head of Sales & Marketing, the Marketing Manager will play a crucial role in enhancing brand presence, attracting students, and ensuring strategic marketing initiatives align with business objectives. This role also includes deputizing for the Head of Sales & Marketing during their absence, ensuring continuity in leadership and decision-making.

Key Responsibilities:

Leadership Responsibilities:

1. Deputizes for the Head of Sales & Marketing, providing direction and maintaining strategic initiatives.
2. Leads and manages a team of 3 to 5 professionals across digital marketing, resident experience, branding, and content creation.
3. Fosters a collaborative and innovative team environment to enhance brand visibility and resident engagement.

Strategic Corporate Communications:

1. Develops and implements a corporate communications strategy to align with organizational goals.
2. Collaborates with various departments to create an annual planner highlighting peak seasons.
3. Manages internal and external communications, ensuring effective incident response and reputation management.

Corporate Event Participation & Award Submissions:

1. Leads the organization's participation in key industry events to enhance networking and brand positioning.
2. Oversees the development of award submissions, showcasing the company's achievements and strengths.

Content & Campaigns:

1. Leads cross-functional teams in executing impactful marketing initiatives at corporate and property levels.
2. Drives the creation of engaging content and campaigns to elevate brand recognition and audience engagement.

Agency Collaboration & Strategic Alignment:

1. Cultivates partnerships with agencies to ensure alignment with strategic branding initiatives.
2. Evaluates agency performance and adjusts strategies to maximize marketing effectiveness.
3. Manages marketing collateral and sales operations to support each academic year's objectives.
4. Oversees the mobilization of new properties and demobilization of existing ones, ensuring smooth transitions aligned with marketing and sales goals.

Additional Responsibilities:

1. Undertakes additional tasks and ad hoc projects to support overall business objectives.
2. Remains adaptable and responsive to evolving business needs.

Candidate Requirements:

1. Minimum of 6 years' marketing experience, preferably in PBSA, Build-to-Rent (BTR), or real estate.
2. Previous experience in a leadership role with team management responsibilities.
3. Strong expertise in social media management, branding, and property marketing.
4. Proficiency in tools such as Adobe Creative Suite, Canva, and social media platforms.
5. Exceptional creative and strategic thinking skills, with experience in content creation and campaign planning.

Personal Attributes:

1. Self-motivated, proactive, and able to work in a fast-paced environment.
2. Reliable, detail-oriented, and capable of managing multiple priorities effectively.
3. Passionate about sophisticated and professional branding.

Benefits:

1. 33 days of annual leave, promoting work-life balance.
2. Discretionary bonus scheme, recognizing and rewarding achievements.
3. Health and wellbeing initiatives, including virtual GP access and private medical insurance.
4. Enhanced maternity/paternity pay, along with maternity wardrobe support.
5. A paid day off for a child's first day of school.
6. 'Me Day' to encourage personal well-being.
7. Exclusive deals and discounts.
8. Career celebration awards to acknowledge milestones and contributions.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing, Business Development, and Management

Industries: Accommodation and Food Services, Real Estate, and Hotels and Motels