Marketing Manager

deverellsmith; London; On-site; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm in the Purpose-Built Student Accommodation sector is seeking a dynamic Marketing Manager. This role offers the chance to lead a talented team, develop impactful marketing strategies, and enhance brand visibility. The ideal candidate will have over four years of experience in marketing, particularly within the PBSA or real estate industries, and possess strong leadership skills. You'll be at the forefront of driving marketing initiatives, managing campaigns, and fostering collaboration across teams. Join a company that values creativity and strategic thinking, and make a significant impact on student living experiences across the UK.

Benefits

33 Days of Annual Leave

Discretionary Bonus Scheme

Private Medical Insurance

Health Cash Plan

Enhanced Maternity/Paternity Pay

Qualifications

• 4+ years in marketing within PBSA, BTR, or real estate industries.
• Proven leadership experience managing and motivating teams.

Responsibilities

• Lead a team of 3 to 5 professionals in digital marketing and branding.
• Develop and execute corporate communications strategies.

Skills

Marketing

Leadership

Social Media Management

Branding

Creative Thinking

Strategic Thinking

Content Creation

Campaign Development

Tools

Adobe Creative Suite

Canva

Social Media Platforms

Job description

My client don't just provide accommodation-they create a "home away from home" for students across the UK. As a key player in the Purpose-Built Student Accommodation (PBSA) sector, they are dedicated to offering exceptional student living experiences. Now, they're on the hunt for a dynamic and innovative Marketing Manager to help take their brand to the next level.

This is your opportunity to lead, strategise, and innovate in a fast-paced and rewarding environment. If you're passionate about marketing, thrive in leadership roles, and have a deep understanding of the PBSA market, we want to hear from you!

Your Role: Key Responsibilities

1. Leadership & Team Management
   • Act as a trusted deputy for the Head of Sales & Marketing, ensuring seamless operations and strategic direction in their absence.
   • Lead and inspire a team of 3 to 5 professionals, driving success across digital marketing, resident life, branding, and content creation.
   • Foster a culture of creativity, collaboration, and strategic execution.
2. Strategic Corporate Communications
   • Develop and execute a corporate communications strategy that ensures key messages and successes are effectively shared across the company.
   • Work cross-functionally to establish an annual company planner, aligning marketing efforts with peak business periods.
   • Manage internal and external communications during incidents to maintain a positive company reputation.
3. Industry Events & Awards
   • Identify and oversee participation in key industry events, boosting brand recognition and networking opportunities.
   • Drive award submissions that showcase our achievements and reinforce our market leadership.
4. Content & Campaigns
   • Spearhead cross-functional marketing campaigns at both corporate and property levels to align with business objectives.
   • Oversee the creation of innovative and compelling marketing content that enhances brand visibility and engagement.
5. Agency Collaboration & Strategic Alignment
   • Work closely with external agencies to ensure our brand vision is consistently and effectively represented.
   • Provide leadership and direction, ensuring agency output aligns with our strategic goals.
6. Sales Operations & Business Growth
   • Strategically manage marketing materials and campaigns to support annual sales targets.
   • Lead marketing initiatives for new property launches and transitions, ensuring smooth mobilisation and demobilisation processes.
7. Additional Responsibilities
   • Take on ad-hoc projects that support overall business goals and marketing strategies.
   • Stay adaptable and proactive in a dynamic business landscape.

Who We're Looking For

Experience & Skills:

• 4+ years in marketing, within PBSA, Build-to-Rent (BTR), or real estate industries.
• Proven leadership experience, managing and motivating teams.
• Expertise in social media management, branding, and property marketing.
• Strong creative and strategic thinking skills with experience in content creation and campaign development.
• Proficiency in Adobe Creative Suite, Canva, and major social media platforms.

Personal Qualities:

• A self-starter who thrives in fast-paced environments and can hit the ground running.
• Reliable, trustworthy, and capable of juggling multiple priorities.
• A keen eye for detail and a passion for sophisticated, professional branding.

Why Join?

When you join the team, you gain access to a fantastic benefits package designed to support both your professional and personal well-being:

• 33 Days of Annual Leave - Because work-life balance is key!
• Discretionary Bonus Scheme - Your hard work deserves recognition.
• Private Medical Insurance & Health Cash Plan - Supporting your wellness.
• Enhanced Maternity/Paternity Pay - Welcoming new family members.

…and much more! Full details will be shared with successful candidates.

If you're an ambitious marketing professional with the skills and passion to drive growth in the PBSA industry, we'd love to hear from you!

Apply today and be part of a team that's redefining student living.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing