Marketing Manager (B2B)

VanWonen; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Healthcare plan

Employee Assistance Programme

Group Life Assurance

Enhanced holiday scheme

Cycle to Work

Job summary

Unsworth, a leading logistics company, is seeking an experienced Marketing Manager (B2B) to shape and deliver our marketing strategy. Based in Leytonstone, East London with hybrid working, you will lead the marketing function reporting to the Chief Commercial Officer and drive campaigns that generate leads and grow the business.

You will combine strategic thinking with hands-on delivery across digital, print and events, managing budgets, collaborating with Sales, and using HubSpot and Cognism to

Qualifications

• Experience in B2B marketing is essential.
• Desirable: freight forwarding, logistics or supply chain knowledge.
• Proven ability to develop multi-channel campaigns.
• Strong knowledge of digital marketing, SEO, email and social media.
• Experience with CRM and marketing automation (HubSpot) and Cognism.
• Excellent organization and project management skills.

Responsibilities

• Develop and deliver integrated marketing campaigns to support growth.
• Plan campaigns across digital, email, SEO, social media, PR and print.
• Partner with Sales to run targeted campaigns using HubSpot and Cognism.
• Manage the Marketing Project Planner and Content Calendar.
• Create marketing collateral: brochures, presentations, case studies, events.
• Support exhibitions, networking events and industry conferences.
• Monitor trends, competitors and insights to identify opportunities.
• Measure KPIs and ROI and propose improvements.
• Manage relationships with external agencies and suppliers.
• Ensure brand consistency and manage the marketing budget.

Skills

B2B Marketing

Campaign management

Digital marketing

SEO

Email marketing

Social media

Content marketing

HubSpot

Cognism

CRM

Lead generation

Copywriting

Project management

Analytics

Tools

HubSpot

Cognism

Job description

Marketing Manager (B2B) - Hybrid Working

Location: Leytonstone, East London

Join an award-winning logistics leader driving innovation in global trade.

About the Role

Are you an experienced marketing professional with a track record of creating campaigns that generate leads, build brand presence and support commercial growth?

This is an exciting opportunity to join our multi award-winning logistics company and play a key role in shaping and delivering our marketing strategy. Reporting directly to the Chief Commercial Officer, you'll lead Unsworth's marketing function, developing and delivering campaigns that support commercial growth, strengthen our brand and generate new business opportunities. This hands-on role suits someone who combines strategic thinking with confident delivery across digital, print and events.

Unsworth is a leading independent freight and supply chain solutions provider. Recognised internationally and with multiple industry awards, we combine technology and customer service to simplify international trade and deliver value for our clients.

What You’ll Be Doing

This varied Marketing Manager role will include:

• Developing and implementing marketing plans that support business growth and corporate objectives.
• Planning and delivering integrated marketing campaigns across digital, email, SEO, social media, PR and traditional channels.
• Partnering with Sales to deliver targeted marketing campaigns using HubSpot and Cognism.
• Managing the Marketing Project Planner and Content Calendar to coordinate marketing activity and ensure timely campaign delivery.
• Creating and managing marketing collateral, including brochures, sales presentations, case studies, digital content, event materials and branded merchandise.
• Supporting exhibitions, networking events and industry conferences.
• Monitoring market trends, competitor activity and customer insights to identify new opportunities.
• Measuring campaign performance against KPIs and ROI, and recommending improvements.
• Managing relationships with external PR agencies, designers and marketing suppliers.
• Ensuring brand consistency across all marketing channels and communications.
• Managing the marketing budget and ensuring effective allocation of spend.

What You’ll Need

We're looking for a proactive, commercially minded marketing professional who thrives in a fast-paced B2B environment.

• Previous experience in B2B Marketing role is essential.
• Experience in freight forwarding, logistics or supply chain industry is highly desirable.
• Proven ability to develop and deliver successful multi-channel campaigns.
• Strong knowledge of digital marketing, SEO, email marketing, social media and content marketing.
• Experience with CRM and marketing automation platforms, ideally HubSpot, and lead generation tools such as Cognism.
• Excellent organisation and project management skills, with the ability to manage multiple priorities.
• Strong analytical skills, with experience measuring and presenting campaign performance.
• Excellent copywriting and communication skills.
• Creative thinker with a commercial mindset and a passion for delivering measurable results.
• Proficient in Microsoft Office and marketing analytics tools.

What’s on offer?

• Competitive salary and comprehensive benefits package
• Hybrid working for better work-life balance
• Healthcare plan
• Employee Assistance Programme
• Groupe Life Assurance
• Enhanced holiday scheme
• Cycle to Work programme
• Gym and lifestyle discounts
• Loyalty rewards and recognition schemes
• Award-winning training and development
• Genuine career progression opportunities
• Modern, technology-driven working environment