B2B Marketing Manager, Logistics Growth

VanWonen; Greater London; Hybrid; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Healthcare plan

Employee Assistance Programme

Group Life Assurance

Enhanced holiday scheme

Cycle to Work

Job summary

Unsworth, a leading logistics company, is seeking an experienced Marketing Manager (B2B) to shape and deliver our marketing strategy. Based in Leytonstone, East London with hybrid working, you will lead the marketing function reporting to the Chief Commercial Officer and drive campaigns that generate leads and grow the business.

You will combine strategic thinking with hands-on delivery across digital, print and events, managing budgets, collaborating with Sales, and using HubSpot and Cognism to

Qualifications

• Experience in B2B marketing is essential.
• Desirable: freight forwarding, logistics or supply chain knowledge.
• Proven ability to develop multi-channel campaigns.
• Strong knowledge of digital marketing, SEO, email and social media.
• Experience with CRM and marketing automation (HubSpot) and Cognism.
• Excellent organization and project management skills.

Responsibilities

• Develop and deliver integrated marketing campaigns to support growth.
• Plan campaigns across digital, email, SEO, social media, PR and print.
• Partner with Sales to run targeted campaigns using HubSpot and Cognism.
• Manage the Marketing Project Planner and Content Calendar.
• Create marketing collateral: brochures, presentations, case studies, events.
• Support exhibitions, networking events and industry conferences.
• Monitor trends, competitors and insights to identify opportunities.
• Measure KPIs and ROI and propose improvements.
• Manage relationships with external agencies and suppliers.
• Ensure brand consistency and manage the marketing budget.

Skills

B2B Marketing

Campaign management

Digital marketing

SEO

Email marketing

Social media

Content marketing

HubSpot

Cognism

CRM

Lead generation

Copywriting

Project management

Analytics

Tools

HubSpot

Cognism

Job description

Unsworth, a leading logistics company, is seeking an experienced Marketing Manager (B2B) to shape and deliver our marketing strategy. Based in Leytonstone, East London with hybrid working, you will lead the marketing function reporting to the Chief Commercial Officer and drive campaigns that generate leads and grow the business.

You will combine strategic thinking with hands-on delivery across digital, print and events, managing budgets, collaborating with Sales, and using HubSpot and Cognism to