Product Marketing Manager Marketing · Karlskrona, SE ·

Outpost24 Group; London; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading cybersecurity vendor is seeking a Product Marketing Manager to craft and implement effective go-to-market strategies while bridging communication between product teams and customers. Ideal candidates will have extensive experience in product marketing within technical B2B spaces and possess exceptional communication skills. This role offers the opportunity to work flexibly from home with an emphasis on personal and professional development.

Benefits

Flexible working hours

Comprehensive training and coaching

In-house development opportunities

Healthy work-life balance

Qualifications

• 5+ years' experience in product marketing, ideally in a technical B2B sector.
• Deep understanding of IT and cybersecurity industries.
• Outstanding communication skills across various media.

Responsibilities

• Lead GTM for product category, ensuring messaging aligns with customer perceptions.
• Educate teams on value delivery of solutions.
• Create compelling content for multiple communication channels.

Skills

Communication

Organizational Skills

Storytelling

Adaptability

Job description

Outpost24 is currently seeking a Product Marketing Manager based in Europe or North America (Eastern Time Zone) to join our product marketing team!

About Outpost24

Outpost24 is a leading cybersecurity vendor in Europe that helps CISOs and security teams identify critical threats.

Founded in 2001, headquartered in Sweden and the US, with offices in the UK, Netherlands, Belgium, Denmark, France, and Spain.

About the Product Marketing team

Our role is to bridge Product, Marketing, Sales, and the Market, owning messaging and positioning, and designing GTM plans aligned with our target and company strategy.

What we are looking for

• A great storyteller who uses customer research to develop market hypotheses and can quickly build rapport with colleagues and customers.
• A proactive individual who generates innovative marketing ideas and collaborates across departments to execute big projects.
• Comfortable with failure, defining success with metrics, and using setbacks as learning opportunities.
• Technical aptitude to break down complex topics and explain them simply to non-technical audiences.
• Excellent presentation skills, comfortable communicating findings and training colleagues.
• Strong writing skills, avoiding jargon, and tailoring language to the target audience.

What you’ll do

• Lead GTM for your product category, collaborating with teams to articulate customer messages.
• Educate customer-facing teams on customer perceptions and value delivery.
• Compare solutions and identify differentiators.
• Monitor market and customer trends to inform positioning and campaigns.
• Create compelling content for various channels to engage customers.

What you have

• 5+ years in product marketing, preferably in a technical or security B2B space, with experience in product-led and sales-led GTM.
• Deep understanding of IT and cybersecurity industries, and personas like sysadmins and CISOs.
• Strong organizational skills, self-starting attitude, and adaptability.
• Excellent communication and design sensibility.
• Operational knowledge of B2B marketing across multiple channels.
• Experience leading strategic initiatives like advocacy or cross-sell programs.
• Experience with analyst relations is a plus.

Should you apply?

This job description is a wish list; you don’t need to meet every criterion to apply. If you're excited about this role, we encourage you to submit your application!

This role is primarily remote within Europe/North America, with occasional travel to offices.

What’s in it for you?

• Opportunity to work in a fast-paced international environment and gain global experience.
• Tools, training, and coaching provided.
• Opportunities for professional development.
• Flexible working hours for work-life balance.
• A culture based on trust, respect, and growth.
• Autonomy within a flat organizational structure.

Interested? Apply today, and we’ll respond within a few days!

Don’t meet all criteria? We value attitude, values, and willingness to learn. Apply anyway!