Marketing Manager

Caramel Talent; London; Remote; GBP 45,000; Full time

Job summary

A leading brand in the beauty and personal care industry seeks a Marketing Manager to drive strategic growth. This role involves developing marketing campaigns, fostering relationships with industry stakeholders, and leveraging data-driven insights to boost brand engagement. Ideal candidates have a passion for beauty, with experience in brand marketing and strong organizational skills.

Qualifications

• Proven track record in brand marketing and digital strategy.
• Hands-on experience in influencer marketing and PR campaigns.
• Strong copywriting abilities with engaging brand messaging.

Responsibilities

• Develop and execute marketing campaigns across digital, social, and traditional platforms.
• Build relationships with agencies, influencers, and industry stakeholders.
• Track campaign effectiveness and use data-driven insights to refine strategies.

Skills

Organisational skills

Influencer marketing

PR campaigns

Copywriting

Analytical mindset

Brand marketing

Job description

Kindly note: Prior experience in the beauty industry (haircare, skincare, cosmetics, or beauty tools) is essential for this role. Candidates without relevant industry background will not be progressed.

Marketing Manager – Beauty & Personal Care

Join a Leading Brand in the Beauty & Personal Care Industry!

A well-established and ambitious brand in the beauty and personal care sector is looking for an innovative Marketing Manager to lead strategic growth and engagement initiatives. This role is perfect for a results-oriented professional with a strong grasp of digital marketing, brand strategy, and campaign execution. If you have a passion for beauty and a drive for creating impactful marketing strategies, we’d love to hear from you!

Role Overview

As a Marketing Manager, you will play a crucial role in developing and executing marketing campaigns across digital, social, and traditional platforms. Your creativity, analytical mindset, and leadership skills will be instrumental in building brand awareness and fostering customer loyalty.

Key Responsibilities

• Strategic Alliances & Outreach – Build and nurture relationships with agencies, influencers, and industry stakeholders to amplify brand presence.
• Analytics & Performance Insights – Track campaign effectiveness, assess key performance indicators and use data-driven insights to refine strategies.
• Campaign Execution & Engagement – Plan and manage digital and social campaigns that drive audience interaction and align with business goals.
• Content & Creative Direction – Oversee the creation of impactful marketing assets and storytelling that connect with the target audience.
• Cross-functional Coordination – Collaborate with internal teams and external partners to ensure seamless execution of marketing initiatives.
• Marketing Strategy & Brand Growth – Design and execute comprehensive marketing initiatives that enhance brand visibility and market positioning.

What We’re Looking For

• Exceptional organisational skills with a proactive approach to marketing initiatives.
• Hands-on experience in influencer marketing, PR campaigns, and external brand partnerships.
• Strong copywriting abilities with a deep understanding of engaging brand messaging.
• Analytical mindset with the ability to interpret data and refine marketing strategies for improved results.
• Proven track record in brand marketing, digital strategy, and campaign execution within the beauty, personal care, haircare, skincare, or cosmetics industries.
• Bonus: Sales experience is a plus and is welcome.

Salary & Benefits:

• Up to £45,000 per annum (flexible for the right candidate).
• Remote role, open to candidates based anywhere in the United Kingdom.
• Immediate start preferred, with full onboarding support.