Marketing Manager, Energy Tech & Smart Home (3-Month Contract)

VMA Group; Reading; On-site; GBP 47,000 - 71,000; Part time

Job summary

VMA GROUP and Jack Pascoe are supporting a forward-thinking group of businesses in the smart energy and home technology sector. They seek a Marketing Manager to own strategy and execution for two core technology brands on a three-month contract.

The role balances strategy with hands-on delivery, shaping segmentation, value propositions, and multi-channel campaigns that drive demand and commercial impact.

Qualifications

• Proven B2B marketing experience in a fast-growing business.
• Ability to define customer segments and messaging.
• Experience delivering multi-channel campaigns with measurable impact.
• Strong written and verbal communication skills.

Responsibilities

• Build and own the annual marketing and comms plan with KPIs.
• Own segmentation, positioning, and messaging for target groups.
• Develop digital campaigns across paid/organic channels.
• Create content across customer journey (thought leadership, case studies, blogs).
• Conduct market insights to sharpen value propositions.
• Manage CRM databases and integrated demand-generation.
• Maintain brand consistency across communications.
• Oversee website and social content to drive engagement and conversion.
• Support PR and media engagement to strengthen reputation.

Skills

B2B marketing

Digital marketing

Campaign management

CRM experience

Content creation

Strategic thinking

Strong communication

Education

CIM or postgraduate marketing qualification

Tools

CRM platforms

Paid media platforms

Email automation

Website management

Job description

VMA GROUP and Jack Pascoe are supporting a forward-thinking group of businesses in the smart energy and home technology sector. They seek a Marketing Manager to own strategy and execution for two core technology brands on a three-month contract.

The role balances strategy with hands-on delivery, shaping segmentation, value propositions, and multi-channel campaigns that drive demand and commercial impact.