Marketing Manager 12 Mth FTC

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic marketing professional to lead the national marketing strategy for its Finance Function Support solution. This role involves developing and executing integrated campaigns, managing stakeholder relationships, and ensuring measurable ROI across diverse marketing activities. The ideal candidate will possess strong communication skills and a solid understanding of marketing fundamentals within a professional services environment. Join a collaborative team and contribute to innovative strategies that drive growth and success in a competitive market.

Qualifications

• Strong marketing experience in lead generation and campaign management.
• Good knowledge of marketing fundamentals in professional services.

Responsibilities

• Lead marketing for Finance Function Support, aligning strategies with growth objectives.
• Manage content and campaigns, optimizing engagement and performance.

Skills

Marketing Strategy

Campaign Management

Stakeholder Management

Lead Generation

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing or Business

Job description

This individual will work as part of the consulting marketing team to deliver a collaborative approach to our client solutions. This role will create and lead the national marketing and communications strategy for Consulting's Finance Function Support solution.

They will be responsible for developing and monitoring the full range of marketing and communications activities to support the growth strategy for this solution, working closely with the multiple teams that support this solution.

Working collaboratively across our six solutions, they will agree and execute shared routes to market through integrated campaigns and communications, with a focus on industries.

Working closely with the Head of Consulting Marketing, this role will contribute to the wider solution strategy and drive best practices within their solution offerings and as part of the consulting marketing team.

Responsibilities

1. Marketing strategy and planning

• Lead marketing for Finance Function Support, collaborating with department heads to align marketing and communication strategies with growth objectives.
• Support all consulting solutions (Business Transformation, Deal Services, Restructuring, Forensic and Investigations Services, Risk and Governance) to support the consulting vision and strategy.
• Deliver key marketing and communication activities, ensuring measurable ROI.
• Coordinate with the wider marketing team to ensure effective rollout of national activities across industries and locations.

1. Stakeholder Management

• Build and maintain strategic relationships with the Head of Finance Function Support and department leaders.
• Assist the Head of Finance Function Support with personal branding, messaging, and routes to market.
• Develop relationships with technical and delivery teams to support technical messaging and content.

1. Campaigns and communications

• Lead the development and execution of campaigns, ensuring messaging aligns with strategy.
• Manage content for Finance Function Support on the website, optimizing engagement and performance.
• Collaborate with project and industry marketing teams to deliver campaigns.
• Coordinate with demand generation to optimize campaigns for opportunity generation.
• Lead social media activities, developing content and advising key commentators.
• Identify new marketing opportunities to support targeting activities.
• Monitor and report on ROI to evaluate success and inform future plans.
• Manage internal communications, including intranet, broadcasts, and Viva Engage.

1. Bids

• Collaborate with the Bid team to produce marketing content supporting business development.
• Maintain credentials, case studies, testimonials, and other materials to generate leads.
• Utilize client insights to shape future marketing campaigns and communications.

1. Other

• Build internal and external networks and third-party relationships as appropriate.
• Support other solutions and ad hoc projects as directed by the Head of Consulting Marketing.

Personal and professional qualities

The role requires:

• Strong marketing and business development experience, especially in lead generation and campaign management.
• Good knowledge of marketing fundamentals within a professional services environment.
• Credible, confident communication skills, with influencing ability and effective collaboration across all levels.
• Solid commercial understanding and relevant experience.
• Experience managing large projects and multiple relationships.
• Proactive, self-motivated, and able to manage workload independently.

Note: If you are not a passport holder of the country for this vacancy, a work permit may be required. For more information, check our Blog.

Applicants should not provide bank or payment details. All applications must be submitted via the 'Apply now' button.

Created on 26/04/2025 by TN United Kingdom