Marketing Manager

BWD Search & Selection; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

BWD Search & Selection is seeking an experienced Marketing Manager to own and deliver the firm’s marketing and business development strategy. You’ll lead multi-channel campaigns, create strong content and work with senior stakeholders to translate commercial goals into effective marketing activity.

This broad, hands-on role involves managing events, webinars and client communications, plus coaching more junior team members in a growing professional services environment.

Qualifications

• Experience delivering multi-channel B2B marketing campaigns.
• Excellent writing and copywriting skills.
• Proven ability to work with senior stakeholders.
• Understanding of how marketing supports business development.
• Experience with CRM, email marketing and campaign analytics.
• Strong organizational and project management skills.
• Proactive, collaborative and hands-on approach.

Responsibilities

• Deliver integrated B2B marketing campaigns across email, social, digital and client communications.
• Produce content including articles, thought leadership, case studies and marketing collateral.
• Collaborate with senior stakeholders to turn complex topics into clear content.
• Develop email nurturing campaigns and targeted audience journeys.
• Use CRM and analytics to measure performance and improve activity.
• Support paid LinkedIn and social media campaigns.
• Manage and develop website content.
• Support events, webinars and conferences to raise profile.
• Work with Business Development to generate opportunities and deepen client relationships.
• Coach and develop junior members of the marketing team.

Skills

B2B marketing

Copywriting

Stakeholder management

Commercial awareness

CRM

Email marketing

Campaign analytics

Project management

Proactive

Collaborative

Job description

We’re looking for an experienced Marketing Manager to join a growing professional services business and play a key role in delivering its marketing and business development strategy.

This is a broad, hands-on role for someone who enjoys taking ownership of campaigns, creating strong content and working closely with senior stakeholders to turn commercial objectives into effective marketing activity.

The role

Working closely with the Head of Marketing and wider Business Development team, you’ll be responsible for delivering multi-channel campaigns that raise the firm’s profile, engage clients and prospects, and support continued business growth.

Responsibilities will include:

• Delivering integrated B2B marketing campaigns across email, social media, digital and client communications
• Producing high-quality content including articles, thought leadership, case studies, service propositions and marketing collateral
• Working with senior stakeholders and subject matter experts to turn complex topics into clear, engaging content
• Developing email marketing, nurture campaigns and targeted audience journeys
• Using CRM and campaign analytics to measure performance and improve future activity
• Supporting paid LinkedIn and social media campaigns
• Managing and developing website content
• Supporting events, webinars, conferences and other profile-raising activity
• Working closely with Business Development colleagues on campaigns designed to generate new opportunities and deepen existing client relationships
• Supporting and coaching more junior members of the marketing team

What we’re looking for

You’ll ideally have experience within professional services, financial services or another B2B environment, with a strong track record of delivering marketing campaigns from planning through to execution.

You should bring:

• Strong B2B marketing and campaign experience
• Excellent written communication and copywriting skills
• Experience working with senior stakeholders
• Good commercial awareness and an understanding of how marketing supports business development
• Experience with CRM, email marketing and campaign analytics
• Strong organisation and project management skills
• A proactive, collaborative and hands‑on approach

Experience within pensions or financial services would be beneficial, but is not essential.

This would suit an established Marketing Manager or a strong Senior Marketing Executive / Campaigns Manager ready to take on broader responsibility within a growing and highly regarded professional services environment.