Marketing Manager

TEAM4REC; United Kingdom; A distancia; GBP 40.000 - 45.000; Jornada completa

Descripción de la vacante

Team4rec is seeking a Marketing Manager to own B2B marketing and lead generation for a SaaS portfolio. You will drive multi-channel campaigns, manage paid social (LinkedIn/Meta) and oversee agencies to ensure strong ROI and pipeline growth.

The role demands a hands-on marketer with a commercial mindset, strong analytics, and the ability to align marketing with sales and product strategy. Fully remote within the UK, permanent, full-time.

Formación

• 3+ years in B2B marketing, demand generation or digital marketing.
• Proven track record delivering B2B lead generation campaigns.
• Strong experience with paid social advertising, LinkedIn and/or Meta.
• Experience managing marketing budgets > £15,000 per month with clear ROI.
• Experience managing external marketing agencies and holding them accountable for results.
• Strong analytical skills to track performance, interpret data and optimise campaigns.
• Commercial mindset and understanding of marketing to sales pipeline and revenue.
• Excellent communication, organisation and stakeholder management skills.

Responsabilidades

• Taking ownership of B2B marketing and lead generation campaigns to drive qualified leads, sales pipeline and revenue growth.
• Planning, managing and optimising multi-channel digital marketing campaigns.
• Managing paid social campaigns across LinkedIn and Meta, ensuring strong performance and ROI.
• Overseeing external agencies responsible for Google Ads, paid media and wider digital marketing activity.
• Managing marketing budgets, monitoring spend and ensuring campaigns deliver measurable commercial results.
• Developing email marketing campaigns, automated workflows and lead nurturing strategies.
• Working closely with Sales and Product teams to align marketing activity with business objectives.
• Tracking and analysing key performance metrics, including conversion rates, lead quality, pipeline contribution and ROI.
• Identifying opportunities to improve campaign performance, test new channels and increase lead generation.
• Taking ownership of agency relationships, challenging performance and ensuring marketing investment delivers value.

Conocimientos

Lead generation

Paid social advertising

Budget management

Agency management

Analytics

Stakeholder management

Independent working

Strategic thinking

Herramientas

Google Ads

SEO

Email marketing automation

Descripción del empleo

Marketing Manager - B2B SaaS / Digital Marketing £40,000 - £45,000 + Benefits | Fully Remote - UK Based | Permanent | Full-Time Are you a commercially driven Marketing Manager who loves turning digital campaigns into qualified leads and real business growth? Do you have a strong background in B2B lead generation, paid social and performance marketing, with the ability to demonstrate a genuine return on marketing investment? We're working with an established international software business that's entering an exciting phase of growth, expanding its SaaS product portfolio and investing in its digital marketing capabilities. They're looking for a hands-on Marketing Manager to take ownership of their B2B marketing and lead generation strategy, driving campaigns that deliver measurable results. This is a fantastic opportunity for someone who wants more than just campaign delivery. You'll have the autonomy to shape strategy, influence commercial decisions and play a key role in growing a portfolio of software products.

Responsibilities

• Taking ownership of B2B marketing and lead generation campaigns to drive qualified leads, sales pipeline and revenue growth.
• Planning, managing and optimising multi-channel digital marketing campaigns.
• Managing paid social campaigns across platforms including LinkedIn and Meta, ensuring strong performance and ROI.
• Overseeing external agencies responsible for Google Ads, paid media and wider digital marketing activity.
• Managing marketing budgets, monitoring spend and ensuring campaigns deliver measurable commercial results.
• Developing email marketing campaigns, automated workflows and lead nurturing strategies.
• Working closely with Sales and Product teams to align marketing activity with business objectives.
• Tracking and analysing key performance metrics, including conversion rates, lead quality, pipeline contribution and ROI.
• Identifying opportunities to improve campaign performance, test new channels and increase lead generation.
• Taking ownership of agency relationships, challenging performance and ensuring marketing investment delivers value.

Qualifications

• 3+ years' experience in B2B marketing, demand generation or digital/performance marketing.

Required Skills

• A proven track record of delivering successful B2B lead generation campaigns.
• Strong experience with paid social advertising, particularly LinkedIn and/or Meta, either directly or through agency management.
• Experience managing marketing budgets exceeding £15,000 per month, with clear examples of positive ROI.
• Previous experience managing external marketing agencies and holding them accountable for results.
• Strong analytical skills, with the ability to track performance, interpret data and optimise campaigns.
• A commercial mindset and a good understanding of how marketing contributes to sales pipeline and revenue.
• Excellent communication, organisation and stakeholder management skills.
• The confidence to work independently, take ownership and bring fresh ideas to the table.

Preferred Skills

• Previous experience marketing B2B software or SaaS products.
• Experience with Google Ads, SEO and email marketing automation.
• Knowledge of marketing analytics tools, conversion tracking and lead nurturing.