Digital Marketing Manager | High-Growth B2B SaaS

Propel; Greater London; Remote; GBP 60,000 - 81,000; Full time

Benefits offered by this job

Fully remote UK

Job summary

Propel is a fast-growing European B2B SaaS business hiring a Digital Marketing Manager to own paid search and CRM/lifecycle initiatives across Europe. This fully remote role offers the chance to shape digital growth from the UK, collaborating with an international marketing team and regional managers.

You'll drive hands-on Google Ads performance, translate market objectives into campaigns, and develop email/Lifecycle strategies to nurture leads and increase conversions.

Qualifications

• Strong hands-on Google Ads/PPC experience across multiple markets.
• CRM, email marketing and lifecycle marketing expertise.
• Analytical mindset with a focus on conversion and ROI.
• Ability to work independently while collaborating with regional teams.

Responsibilities

• Own and optimise Google Ads campaigns across Europe (UK, Spain, France).
• Collaborate with regional Growth Managers to align campaigns with objectives.
• Improve lead quality, conversion rates and acquisition efficiency.
• Develop CRM, email and lifecycle strategies to engage prospects and nurture opportunities.
• Grow the marketing database and convert site visitors into qualified leads.
• Coordinate with local marketing teams to implement nurture campaigns.

Skills

Paid search

CRM & lifecycle

Lead nurturing

Data analysis

B2B SaaS experience

Tools

Google Ads

Job description

£70,000 | Fully Remote (UK)

Join a PE-backed European SaaS business on its journey from €40m to €80m in revenue, and help shape the next phase of its digital growth.

I'm partnering with a fast-growing European B2B SaaS business that's helping large organisations modernise the way they operate. The business is backed by private equity and investing in the marketing capabilities needed to support its next stage of growth.

As part of that investment, they're hiring a Digital Marketing Manager to play a key role in driving digital acquisition and developing CRM and lifecycle marketing across Europe.

And one of the biggest attractions? It's genuinely fully remote, with the flexibility to work from anywhere in the UK, while collaborating with an international marketing team.

The opportunity

This isn't a role where you'll simply oversee an agency or inherit a set of campaigns to maintain.

You'll join a growing central digital marketing function, working across three European markets, with the opportunity to make a tangible impact on how the business attracts, engages and converts prospective customers.

The role combines two areas:

1. Own and optimise paid search across Europe

You'll be the hands-on Google Ads expert, responsible for translating each market's growth objectives into effective paid search campaigns.

You'll have the autonomy to manage campaign structure, keyword strategy, testing, optimisation and performance, with a clear focus on generating quality leads and improving acquisition efficiency.

2. Help shape the future of CRM and lifecycle marketing

Beyond acquisition, there's an exciting opportunity to influence how the business engages its database, nurtures prospects and turns more interest into commercial opportunities.

You'll develop strategies around email marketing, segmentation, lead nurturing and lifecycle journeys, working with regional marketing teams to bring these initiatives to life.

It's a great combination for someone who enjoys being technically hands-on but also wants to contribute to broader digital marketing strategy.

What you'll be doing

• Taking ownership of Google Ads execution and optimisation across the UK, Spain and France.
• Working closely with regional Growth Managers to deliver paid search campaigns aligned with commercial objectives.
• Identifying opportunities to improve lead quality, conversion rates and acquisition efficiency.
• Developing CRM, email and lifecycle strategies to increase engagement and nurture prospects through the funnel.
• Finding new ways to grow the marketing database and convert website visitors into qualified leads.
• Working with local marketing teams to implement nurture campaigns and improve customer journeys.
• Collaborating with dedicated SEO and Website specialists to strengthen overall digital performance.
• Using data and performance insights to influence decisions and identify new growth opportunities.

Who would be a great fit?

We're looking for someone who combines strong technical paid search expertise with broader digital marketing experience, particularly CRM, email marketing or lifecycle marketing.

You might have started your career at a media or performance agency, building deep expertise in Google Ads, before moving in-house into a broader Digital Marketing, Performance Marketing or Growth Marketing role.

Ideally, you'll bring:

• Strong, hands-on Google Ads/PPC experience, including campaign setup, management, testing and optimisation.
• Experience beyond paid acquisition, particularly CRM, email marketing, lead nurturing or lifecycle campaigns.
• The ability to think strategically about how digital channels contribute to lead generation and commercial growth.
• Strong analytical skills and a genuine interest in improving performance and conversion.
• Confidence working autonomously while collaborating with stakeholders across different teams and markets.
• Ideally, experience within B2B SaaS or technology, although this isn't essential.

You don't need to be a senior marketing leader.

Why this opportunity stands out

Fully remote, with genuine flexibility.

A business with serious growth ambitions.

International exposure.

A chance to shape, not just execute.

The right balance of autonomy and support.

An opportunity to grow with the business.

Salary: £70,000 | Location: Fully Remote, UK

If you're a digital marketer who loves the technical side of performance marketing but wants to play a bigger part in shaping digital growth, I'd love to hear from you.