Marketing Manager

Easyfairs; Twickenham; Hybrid; GBP 45,000 - 64,000; Full time

Benefits offered by this job

Birthday Day off

Hybrid working

Pension scheme

Cycle to work

Employee development resources

Private medical/GP access

Job summary

Easyfairs is seeking a Marketing Manager in Twickenham to drive marketing for Digital Accountancy Show UK, Digital Finance Show UK and related events. You will own the full marketing mix, turning customer insights into targeted messaging and activation plans for finance and tech professionals.

In this role you will manage a Marketing Executive UK and a Senior Marketing Executive US geo-clone, report to the marketing lead, and contribute to campaign strategy, content creation, and post-campaign

Qualifications

• Three+ years delivering marketing campaigns for events or B2B communities.
• Confident communicator who can influence cross-functional teams and explain complex concepts with clarity.
• Experience with budget management.
• Analytical mindset with hands-on use of CRM, marketing automation, and analytics platforms.
• Methodical project manager who thrives on deadlines and detail.

Responsibilities

• Execute comprehensive marketing strategies for Digital Accountancy Show.
• Manage the full marketing lifecycle, including audience targeting, content creation, delivery, onsite presence, and post-campaign analysis.
• Collaborate with sales teams, sponsors and stakeholders to align goals and messaging.
• Lead digital campaigns (email, social, SEO/SEM, PPC) to drive awareness and registrations.
• Oversee event websites and improve SEO, UX and lead generation.
• Create compelling content for promotional materials, press releases, blogs and case studies.
• Track performance with KPIs and use CRM/automation to segment and nurture audiences.
• Manage relationships with exhibitors, partners and industry associations; supervise two direct reports.

Skills

Campaign management

Cross-functional communication

Budget management

CRM & marketing automation

Data analytics

Project management

Copywriting

Fast‑paced environment

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

Twickenham, SW London
Hybrid: 3 days office-based, 2 days WFH

We are looking for a driven and experienced Marketing Manager to join our team working on: Digital Accountancy Show UK, Digital Finance Show UK & the new launch event, Digital Accountancy Show USA.
Are you a confident marketeer who is ready to take a step up in responsibility and influence?

We are seeking a Marketing Manager to join our Digital Accountancy Show event team to drive impactful marketing initiatives to support these industry-leading events. The successful candidate will own campaign execution across the full marketing mix, translating customer insight into targeted messaging and activation plans that resonate with finance and technology professionals.

This role requires three key personality traits: clear/concise communication skills, a methodical approach to delivering campaigns, and a curious mind.

You will be responsible for managing a Marketing Executive focused on the UK shows and a Senior Marketing Executive focused on the US geo-clone.

This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.

The ideal candidate:

• Proven experience (3+ years) delivering marketing campaigns for events or B2B communities, ideally within professional services, technology, or finance


• Confident communicator who can influence cross-functional teams and explain complex concepts with clarity


• Experience with budget management


• Analytical mindset with hands-on experience using CRM, marketing automation, and analytics platforms


• Methodical project manager who thrives on deadlines, detail, and continuous optimisation


• Curious self-starter who actively listens to customer challenges and translates them into actionable marketing initiatives


• Strong copywriting, content development, and project management skills


• Ability to work in a fast-paced, results-oriented environment

Marketing Strategy & Campaign Development:

• Execute comprehensive marketing strategies for Digital Accountancy Show


• Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post-campaign analysis


• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging

Digital Marketing:

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement


• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation

Content Creation & Management:

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies


• Collaborate with external agencies and freelancers as needed to produce high-quality creative content

Data-Driven Decision Making:

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement


• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively

Stakeholder & Team Management:

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations


• Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience


• Management of two direct reports: Marketing Executive & Senior Marketing Executive

Budget Management:

• Track the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment

Who are we?

Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world (Austria, Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK and USA) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer‑centric approach. The Easyfairs Group employs over 900 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025 & 2026" lists!

Benefits:

• Birthday Day off


• Flexible working as well as hybrid working


• Enhanced family pay (maternity & paternity)


• Cycle to work scheme


• Interest free travel loans


• Free online academy to focus on professional development and upskilling


• Specialist external performance coach services available to all employees


• Employee assistance programme


• 24/7 access to our virtual GP service


• Long service awards


• Pension as well as offering salary sacrifice


• Life cover


• Group income protection


• Fully stocked beer & wine fridge in the office


• Regular company socials organised throughout the year

Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.