Marketing Executive Aesthetics

Easyfairs

Greater London

Hybrid

GBP 30,000 - 40,000

Full time

14 days+

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Benefits offered by this job

Birthday Day off

Flexible working

Cycle to work scheme

Employee assistance programme

Job summary

Easyfairs is seeking a Marketing Executive in Greater London to drive visitor and exhibitor promotions for events. The role involves executing comprehensive marketing strategies, managing the marketing lifecycle, and collaborating with stakeholders for optimal event execution. Candidates should have at least 2 years of marketing experience, strong copywriting skills, and the ability to work in a dynamic environment. The position offers hybrid working and several employee benefits including enhanced family pay and professional development opportunities.

Qualifications

2+ years of experience in marketing.
Experience in the full marketing mix.
Exceptional copywriting skills.

Responsibilities

Execute marketing strategies for events.
Manage marketing lifecycle from concept to execution.
Develop engaging content for diverse channels.

Skills

Full marketing mix experience

Content creation and copywriting

Attention to detail

Communication skills

Analytical thinking

Tools

WordPress

Salesforce Marketing Cloud

Sprout Social

Job description

The Opportunity

Are you a dynamic marketing professional with around 3 years of marketing experience looking to make a significant impact? Easyfairs has an exciting opportunity for a Marketing Executive to spearhead visitor and exhibitor promotions within our award‑winning Aesthetics team. This role is ideal for a marketing executive looking to progress to the next level in their career with the drive to work towards Senior Marketing Executive.

Outline of the role

The main focus of this role is to implement our marketing campaign and deliverables for CCR and the Aesthetics Awards, including the development of relationships with exhibitors, media partners & judges, meeting targets, utilising the full marketing mix, developing content and features, and executing our full marketing campaign. In addition, the Senior Marketing Executive will also offer some support with the ACE and Aesthetics Journal campaigns.

Reporting to the Senior Marketing Manager, the Marketing Executive will work closely with the team and will be responsible for the execution of multiple marketing plans, as well as having an integral role in the smooth running of the event onsite. Experience in the full event marketing mix is required; however equally important is the drive and energy to succeed in a fast‑growing company.

Execute comprehensive marketing strategies for CCR and The Aesthetics Awards
Manage the full marketing lifecycle, being involved in concept and delivering execution. This will include audience targeting, content creation, delivering the event onsite, and post‑campaign analysis
Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging
Flexibility to work across multiple events across the year, adapting to different strategies, brand guidelines, and event needs.
Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement
Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation
Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies
Delivering that collateral through the full mix of channels – print and digital media, email, social and more – with intelligently‑managed segmented activity.
Work closely with the design team to ensure consistent brand messaging and a seamless marketing experience
Collaborate with external agencies and freelancers as needed to produce high‑quality creative content
Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement
Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively
Reporting and analysis post‑event.
Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations
Being the main point of contact and lead on exhibitor‑to‑visitor marketing tools
Playing a key role to ensure the smooth running of the event onsite
Attend external events, such as competitor and partner events.

Essential criteria

You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to reach targets and succeed in a growing company.
2+ years of experience in marketing.
Acute attention to detail. Processes, deadlines, grammar & proofreading – these are things you take seriously, and you hold yourself to the highest standards in respecting them.
You are content‑driven and an amazing copywriter who can create sparkling, benefit‑led copy.
You are a confident communicator who can influence cross‑functional teams and explain complex concepts with clarity.
You are comfortable working with website, social scheduling and email management systems and of course Excel, PowerPoint and Word.
Ability to work well in a team but also comfortable working autonomously in your own area of responsibility.
You thrive on working under pressure and you have the resilience, attitude and enthusiasm to support the team through busy campaigns.

Desirable criteria

You are comfortable working with systems like WordPress, Salesforce Marketing Cloud, Sprout Social.
Experience dealing with people at all levels, both internally within the company and in the market.
Experience writing engaging, creative and informative copy for all key event assets, including user guides, event programmes, direct mail, newsletters, social copy, website copy, etc, and in cases overseeing copy written by others.
You have an analytical mind and can pull the big story out of the details.
You can demonstrate you are proactive and have the drive to take campaigns to the next level, pushing beyond your assigned remit and exploring growth and development, both for the campaign and personally.
Design experience, basic Canva / Adobe Express, Photoshop skills.
Additional marketing training / qualifications.

Benefits