Marketing Manager, FT Live

3M HEALTHCARE; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Benefits offered by this job

Medical cover

Annual leave

Hybrid work model

Job summary

Financial Times FT Live is recruiting a Marketing Manager, Events to drive growth of its global event portfolio. You will develop and deliver strategic, data‑driven marketing campaigns that raise awareness, engage target audiences and maximise delegate and sponsorship revenue.

The role suits a commercially minded marketer who thrives in a fast‑paced environment, collaborates across teams, and creates impactful audience experiences through conferences and forums.

Qualifications

• 4–5+ years’ B2B marketing experience, ideally within events, media or agency environments.
• Proven experience delivering multi‑channel campaigns that drive audience growth and engagement.
• Strong strategic and commercial mindset with data‑driven decision making.
• Excellent copywriting and collaboration skills.

Responsibilities

• Develop and implement integrated, multi‑channel marketing strategies for events.
• Identify audience segments and refine messaging to improve campaign effectiveness.
• Define event value propositions across campaigns and channels.
• Manage budgets and optimise spend for ROI.
• Plan end‑to‑end campaigns across email, web, paid media, SEO, social.
• Collaborate with internal partners to produce marketing assets.
• Own and optimise event websites for seamless registration.
• Develop partnerships with media, associations and industry organisations.
• Monitor campaign performance and optimise for improvements.
• Conduct post‑event analysis to inform future strategies.
• Work with Content, Delegate Sales, Commercial and Operations teams.
• Collaborate with design, data and performance marketing teams.

Skills

B2B marketing

Multi-channel campaigns

CRM systems

Marketing automation

Google Analytics

Tools

Google Analytics

Job description

The Role

FT Live, the events division of the Financial Times, brings together senior business leaders, policymakers and industry experts through world‑class conferences, summits and forums.

As Marketing Manager, Events, you will play a central role in driving the growth and success of FT Live’s global event portfolio. You will develop and deliver strategic, data‑driven marketing campaigns that build awareness, engage target audiences and maximise delegate and sponsorship revenue.

This is an exciting opportunity for a commercially minded marketer who thrives in a collaborative, fast‑paced environment and is passionate about creating impactful audience experiences through events.

Key Responsibilities

• Develop and implement integrated, multi‑channel marketing strategies to drive event awareness, audience growth, delegate attendance and sponsorship revenue
• Identify and target new audience segments using market insights to refine messaging and improve campaign effectiveness
• Define clear event value propositions and audience messaging across campaigns and channels
• Manage marketing budgets and optimise spend to maximise return on investment
• Identify data gaps and implement lead generation strategies to support commercial targets
• Plan and deliver end‑to‑end campaigns across email, web, paid media, SEO, social and content marketing
• Collaborate with internal partners to produce compelling marketing assets and campaign content
• Own and optimise event websites to ensure a seamless customer journey from awareness through to registration
• Develop and manage strategic partnerships with media, associations and industry organisations to extend campaign reach
• Monitor campaign performance and important measurements throughout the event lifecycle, optimising activity to improve results
• Conduct post‑event analysis to identify insights and inform future campaign strategies
• Work closely with Content, Delegate Sales, Commercial and Operations teams to support event success and revenue growth
• Collaborate with design, data and performance marketing teams to deliver high‑impact, data‑led campaigns

Required Skills and Experience

• 4–5+ years’ B2B marketing experience, ideally within events, media or agency environments
• Proven experience developing and delivering multi‑channel marketing campaigns that drive audience growth and engagement
• Strong strategic and commercial mentality, balancing creativity with data‑driven decision‑making
• Excellent copywriting, communication and collaborator management skills
• Experience using CRM systems, marketing automation platforms and analytics tools, including Google Analytics
• Strong understanding of digital marketing channels including email, paid media, SEO and social media
• Comfortable using marketing technologies, with exposure to AI tools considered advantageous
• Highly organised with the ability to manage multiple projects and deadlines in a fast‑paced environment
• Collaborative and proactive approach, with the ability to work effectively across cross‑functional teams

Desirable

• Experience marketing B2B conferences, summits or premium live events
• Familiarity with audience acquisition and lead generation strategies within subscription, media or events businesses
• Experience working with partnership or sponsorship marketing initiatives

What’s in it for You?

Our benefits vary by location but we are committed to providing best‑in‑class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in‑person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments or personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.