Job Description: Lead Marketing Executive
Reports to Marketing Manager
Location: Seaham Hall Hotel and Spa
Hours: Full-time (40 hours per week)
Salary: £30,000
Overview
We are seeking a highly motivated and experiencedLead Marketing Executive to support the delivery of marketing activity acrosstwo vibrant hospitality brands — a luxury hotel and spa, and a self-cateringholiday resort and lodge sales business.
This role will act as the bridge between strategic direction and day-to-dayexecution, working closely with the Marketing Manager to plan, deliver, andmeasure multi-channel marketing campaigns as well as key business projects andbrand pillars.
You will work collaboratively with the Marketing Manager and Marketing Team,offering support and coordination across all marketing channels to ensurecampaigns are delivered effectively and to a high standard.
Key ResponsibilitiesCampaign & Project Management
- Support planning andcoordination of marketing campaigns across both brands (hotel/spa offers,resort occupancy, lodge sales, and seasonal promotions).
- Support on delivery of keybusiness projects and brand pillars in alignment with overall marketingstrategy.
- Take ownership of influencerstrategy and key communications across both brands.
- Translate strategy intoactionable campaign calendars and briefs.
- Manage timelines, priorities,and approvals to ensure smooth delivery.
- Liaise with internaldepartments (Sales, Reservations, Spa, F&B, etc.) to align marketingactivity with business goals.
Digital & Performance Marketing
- Support delivery of digitalmarketing activity, including PPC, SEO, and web optimisation (working withagencies or internal resources as needed).
- Monitor and report on websitetraffic, campaign results, and booking performance.
- Support CRM management, emailautomation, and customer journey optimisation.
Communications, PR & Influencer Strategy
- Support with PR, media, andinfluencer outreach in collaboration with the Marketing Manager.
- Identify and coordinateinfluencer and partnership opportunities aligned to brand values.
- Develop communications plansthat support campaigns, launches, and key brand initiatives.
- Ensure all communicationsmaintain consistent tone, quality, and brand alignment.
Content & Creative Coordination
- Work with the team to deliverengaging social, email, and website content.
- Support with photography andvideo briefs, ensuring creative assets reflect brand quality and objectives.
- Support copywriting andproofing to maintain consistent tone of voice across both brands.
Reporting & Insights
- Produce regular marketingperformance reports with actionable insights.
- Track ROI and KPIs acrosschannels (bookings, enquiries, engagement, etc.).
- Recommend improvements to enhanceefficiency and impact.
Team & Collaboration
- Work collaboratively with theMarketing Manager and Executives to plan and deliver campaigns.
- Offer support across allmarketing channels to ensure consistency and quality.
- Coordinate external suppliers(designers, photographers, agencies, influencers) as required.
Skills & ExperienceEssential
- Minimum 3 years’ marketingexperience within a similar role (hospitality, travel, or leisure preferred).
- Strong campaign and projectmanagement skills.
- Experience managing PR,influencer, or partnership activity.
- Confident using digitalmarketing tools (Google Analytics, email marketing platforms, CMS).
- Excellent written and verbalcommunication skills.
- Highly organised with strongattention to detail.
- Proficient in project planningand meeting multiple deadlines.
Desirable
- Experience supporting orcollaborating with a marketing team.
- Understanding of SEO principlesand paid media campaigns.
- Familiarity with CRM systemsand data segmentation.
- Knowledge of Adobe CreativeCloud or Canva for content creation.
Personal Attributes
- Proactive and confidentcommunicator.
- Creative thinker withcommercial focus.
- Thrives in a fast-paced,multi-brand environment.
- Collaborative team player whocan also work independently.
- Passion for hospitality,travel, and customer experience.
Why Join Us?
- Work across two beautifulhospitality brands with strong growth ambitions.
- Be part of a creative,supportive team where ideas are encouraged.
- Opportunity to take ownershipof campaigns, communications, and key brand projects.
Competitivesalary, staff benefits, and development opportunities.