Marketing Manager

2i Recruit Ltd; Reading; On-site; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Competitive salary package

Supportive and collaborative working环境

Long-term progression opportunities

Job summary

2i Recruit Ltd client in Reading seeks an experienced Marketing Manager to lead and grow the marketing function. You will drive brand awareness, generate leads and support business growth through strategic, hands-on campaigns across multiple channels.

You will develop and implement integrated marketing strategies, manage budgets and external partners, and mentor junior team members while delivering measurable results through digital and traditional channels.

Qualifications

• Proven experience in planning and delivering multi-channel marketing campaigns.
• Experience leading a small marketing team.
• Strong digital marketing knowledge including social media, email, and web.
• Excellent copywriting and communications skills.
• Strong analytical skills to interpret data and optimise ROI.

Responsibilities

• Develop and implement marketing strategies aligned with objectives.
• Plan, manage and deliver multi-channel campaigns.
• Maintain brand identity across all communications.
• Oversee digital marketing including website, email, social media.
• Manage relationships with external agencies and suppliers.
• Monitor campaign performance and report on metrics.
• Identify opportunities to boost brand awareness and lead generation.
• Create and manage marketing budgets and ROI.
• Conduct market research and competitive analysis.
• Produce marketing content and promotional materials.
• Support events, exhibitions and networking.
• Develop junior team members where applicable.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand development

Copywriting

Analytics & reporting

Budget management

Stakeholder management

Team leadership

Education

Marketing degree (preferred)

Tools

Microsoft Office

Marketing platforms

Job description

Our client is seeking an experienced and commercially focused Marketing Manager to lead and develop their marketing function. This is an exciting opportunity for a strategic and hands-on marketer to drive brand awareness, generate leads, and support business growth through the delivery of effective marketing campaigns across multiple channels.

Company Benefits:

• Competitive salary package.


• Supportive and collaborative working environment.


• Long-term progression opportunities.

Key Responsibilities:

• Developing and implementing marketing strategies aligned with business objectives.


• Planning, managing and delivering multi-channel marketing campaigns.


• Managing the company’s brand identity and ensuring consistency across all communications.


• Overseeing digital marketing activities, including website content, email marketing and social media campaigns.


• Managing relationships with external agencies, suppliers and marketing partners.


• Monitoring campaign performance and preparing reports using key marketing metrics.


• Identifying opportunities to increase brand awareness, customer engagement and lead generation.


• Creating and managing marketing budgets and ensuring effective return on investment.


• Conducting market research and competitor analysis to support business decisions.


• Producing and reviewing marketing content, promotional materials and communications.


• Supporting the organisation of events, exhibitions and networking activities.


• Managing and developing junior marketing team members where applicable.

Experience and Skills Requirements

• Previous experience in a Marketing Manager or Senior Marketing Executive role.


• Proven experience developing and delivering successful marketing campaigns.


• Strong understanding of digital marketing, including social media, email marketing and website management.


• Excellent communication and copywriting skills.


• Strong analytical skills with the ability to interpret marketing data and produce reports.


• Experience managing budgets and external suppliers.


• Proficiency in Microsoft Office and marketing platforms.


• Strong project management and organisational skills.


• Commercial awareness with a results-driven approach.
  
• Ability to manage multiple projects and deadlines simultaneously.


• Marketing qualification or degree desirable but not essential.

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.