Marketing Manager

Ember Search; Manchester; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading marketing agency in Manchester is seeking a motivated marketing professional. The ideal candidate will have a relevant degree and over 2 years of experience. Responsibilities include managing CRM data for campaigns, developing B2B marketing initiatives, and creating engaging content for diverse channels. This role offers the opportunity to contribute to a global team and play a vital role in brand awareness and lead generation efforts.

Qualifications

• 2+ years of experience in a similar marketing role.
• Strong analytical skills for CRM data management.
• Ability to develop engaging digital content.

Responsibilities

• Ensure completeness of the CRM data to drive efficient campaigns.
• Develop and manage B2B marketing campaigns to increase lead generation.
• Utilize new channels for social media and PR to enhance brand awareness.

Skills

CRM data management

B2B marketing campaigns

Digital content creation

Creative writing

Education

Relevant degree

Job description

Our client is a multi million dollar corporationoriginally founded in the U.S, are now branching into the UK, Europe andEMEA. They specialisein SoftwareSolutionsalesand need a motivatedMarketing professional to aid the global team on theirjourney.

Responsibilities include:

Data Management

• Ensure completeness of the CRM data to drive more efficient campaigns, working closely with the Sales and Business Development teams
• Analyse the CRM database to drive vertical/regional/horizontal positioning across all channels and regularly report on the success of campaigns and events
• Review new ways to grow the database e.g. acquisition, campaigns for internal list growth, event lead capture

Campaign Management

• Develop, implement and manage B2B marketing campaigns with the purpose of increasing lead generation
• Generate ideas for new digital campaigns and methods of communication to drive lead generation and brand awareness
• Constantly review relevant mediums for communication (e.g. trade press & vertically focused news/websites/events) to attract and convert target prospects into customers

Brand Awareness

• Utilise new channels and techniques to push Social Media and PR, working with the global team to assist in the development of the digital programme
• Content creation – ability to create and/or regionalise innovative content and translate this content into successful lead generating campaigns
• Creative writing - success stories, press releases, blogs, white papers, award submissions and infographics

The ideal candidate will have a relevant degree and 2+ years of experiencein a similarrole.

If you have theskills for this role then please apply today! Ember Searchis an equal opportunities employer.