Global Marketing Manager

TGI Fridays UK; Bedford; Hybrid; GBP 90,000 - 125,000; Full time

Job summary

TGI Fridays UK is seeking a Global Marketing Manager to lead integrated marketing initiatives across international markets. You will bridge global brand vision with local execution, ensuring campaigns resonate culturally while maintaining consistency worldwide.

You’ll drive brand awareness, customer acquisition and revenue growth, collaborating with regional teams, sales, product and agencies to align on go‑to‑market plans, optimise budgets and measure ROI.

Qualifications

• Bachelor’s degree in Marketing or related field.
• CIM qualification or Master’s degree is a plus.
• 5–10+ years in marketing, including global or multi‑market experience.

Responsibilities

• Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies.
• Lead multi‑channel campaign execution across digital, social, PR, events, and content with localisation.
• Manage global marketing budgets, track ROI, and optimise performance against KPIs.

Skills

Strategic thinking

Project management

Cross-cultural communication

Stakeholder management

Creative / adaptable

Education

Bachelor’s degree in Marketing or related field

CIM qualification or Master’s degree

Tools

HubSpot

Marketo

Google Ads

Meta Business Suite

Job description

Midlands, UK (Hybrid/Flexible)

We’re looking for a strategic and hands‑on Global Marketing Manager to lead and deliver integrated marketing initiatives across multiple international markets. This is a pivotal role where you’ll bridge global brand vision with local execution—ensuring campaigns resonate culturally while maintaining consistency worldwide.

You’ll play a key role in driving brand awareness, customer acquisition, and revenue growth, working closely with senior stakeholders and regional teams.

Key Responsibilities

• Develop and execute global marketing strategies aligned with business objectives, including brand positioning, campaign planning, and go-to-market strategies.
• Conduct market research and competitive analysis to identify trends, opportunities, and regional nuances.
• Lead multi‑channel campaign execution across digital, social, PR, events, and content—ensuring localisation without compromising brand consistency.
• Manage global marketing budgets, track ROI, and optimise performance against KPIs (e.g., lead generation, conversion rates, brand awareness).
• Collaborate with regional teams, agencies, and cross‑functional stakeholders (sales, product, finance) to align on campaigns and local adaptations.
• Oversee content strategy and development (web, social, email, video, SEO/SEM) for international audiences.
• Analyse campaign performance using tools such as Google Analytics, CRM systems, and marketing automation platforms, providing actionable insights.
• Build and manage global partnerships with media, influencers, and distribution channels.
• Ensure compliance with international regulations, including GDPR and other data privacy laws.
• Mentor and support marketing teams or coordinate across matrixed regional functions.

Experience

• 5–10+ years in marketing, including at least 3 years in a global or multi‑market role
• Experience in hospitality or a similar sector is advantageous

Education

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Professional qualifications (e.g., CIM) or a Master’s degree are a plus

Technical Skills

• Strong expertise in digital marketing (SEO, PPC, paid social, email marketing)
• Experience with tools such as HubSpot, Marketo, Google Ads, Meta Business Suite
• Data‑driven mindset with experience in A/B testing and attribution modelling

Soft Skills

• Excellent project management and cross‑cultural communication skills
• Strategic thinker with a hands‑on approach
• Strong stakeholder management and influencing skills
• Creative, adaptable, and comfortable in a fast‑paced environment

Additional Requirements

• Fluency in Spanish is essential