Marketing Manager

Park Recruit; Magherafelt; On-site; GBP 45,000 - 60,000; Full time

Job summary

A specialist construction firm in Northern Ireland is seeking an experienced Marketing Manager to oversee the marketing function. This role involves creating strategic marketing plans, managing budgets, and coordinating trade shows to support business growth. The ideal candidate will possess over 5 years of experience in marketing management, especially in the B2B sector, with strong project management and digital marketing skills. Competitive benefits include medical aid and a pension.

Benefits

Medical Aid / Health Care

Pension

Social events

Qualifications

• 5+ years of experience in a similar marketing management role, ideally within the construction, manufacturing, or B2B sector.
• Strong budget management skills.
• Experience in planning and executing successful trade show and event participation.

Responsibilities

• Develop and implement a comprehensive strategic marketing plan to support business growth objectives.
• Manage the annual marketing budget, ensuring effective allocation of resources and ROI tracking.
• Plan, coordinate, and manage the company’s presence at trade shows, exhibitions, and industry events.

Skills

Marketing strategy development

Budget management

Event coordination

Digital marketing tools proficiency

Communication skills

Project management

Education

Degree in Marketing, Business, or related field

Tools

Google Analytics

CRM systems

Email marketing software

Job description

Park Recruit are partnering with a growing specialist in the construction sector, who are seeking to appoint an experienced Marketing Manager.

Reporting to the Commercial Director, this role will take full ownership of their marketing function. The ideal candidate will have a proven track record in developing and implementing effective marketing strategies, managing budgets, coordinating events such as trade shows, and working closely with sales and business development teams to drive business growth.

Key Responsibilities

• Develop and implement a comprehensive strategic marketing plan to support business growth objectives.
• Manage the annual marketing budget, ensuring effective allocation of resources and ROI tracking.
• Plan, coordinate, and manage the company’s presence at trade shows, exhibitions, and industry events.
• Create and oversee targeted marketing campaigns (digital, print, and social media) to raise brand awareness and generate leads.
• Collaborate closely with the Business Development Manager to align marketing and sales activities.
• Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
• Manage external marketing agencies and suppliers where applicable.
• Oversee content creation including brochures, case studies, press releases, and website updates.
• Track, analyse, and report on marketing performance metrics and KPIs.

Requirements

• Proven experience (5 years +) in a similar marketing management role, ideally within the construction, manufacturing, or B2B sector.
• Demonstrated experience in developing and rolling out strategic marketing plans.
• Strong budget management skills.
• Experience in planning and executing successful trade show and event participation.
• Excellent communication and interpersonal skills with a collaborative approach.
• Highly organised with strong project management capabilities.
• Proficient in digital marketing tools and platforms (e.g., Google Analytics, CRM systems, email marketing software, etc.).
• Degree in Marketing, Business, or related field (or equivalent experience).
• Office based role, with travel required throughout Ireland and UK to attend trade shows and events.

Benefits

• Medical Aid / Health Care
• Pension
• Social events