Marketing Manager

Bioscript Group; Macclesfield; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to drive innovative marketing strategies within the life sciences sector. This exciting opportunity involves shaping the future of marketing activities, enhancing brand positioning, and collaborating with external partners to optimize campaigns. The ideal candidate will bring a wealth of experience in marketing management, particularly within the pharmaceutical industry, and will be instrumental in developing effective marketing strategies that resonate with clients. Join a forward-thinking organization that values individual growth and offers a supportive environment for career development.

Benefits

25 days holiday + bank holidays

Winter shutdown

Holiday purchase scheme

Enhanced maternity, paternity & adoption leave

Birthday charity donation

Bonus Day off for community service

Life Insurance

Private Medical

Health cash plan or wellbeing allowance

International Employee Assistance Program

Qualifications

• 4-5 years of experience in marketing, preferably in pharma or life sciences.
• Proven ability to manage marketing campaigns and lead teams.

Responsibilities

• Plan and execute marketing campaigns to enhance brand awareness.
• Collaborate with agencies and manage marketing content across channels.

Skills

Marketing Strategy Development

Campaign Management

Brand Development

Communication Skills

Collaboration with Agencies

Content Creation

Data Analysis

AI Tools Familiarity

Education

Bachelor's Degree in Marketing or Related Field

Tools

HubSpot

Job description

Location: UK (Macclesfield, Manchester or London), Hybrid

Reports to: Chief Information Officer

About Us

Established in 2005, Bioscript Group is formed from multiple, specialist businesses to support our global pharmaceutical clients; we draw on their multidisciplinary expertise to help navigate critical decisions at key points in the product lifecycle.

Our scientific and strategic expertise help our clients make better decisions. We provide medical communication services, market access consulting and regulatory writing support with deep domain expertise to effectively navigate complex disease areas.

The Opportunity

This is a fantastic role for a Marketing Manager looking to develop their career within the life sciences industry. As a newly created role, the Marketing Manager will play a pivotal role in shaping and influencing the future of marketing activities at Bioscript Group. You will be responsible for developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved and building awareness and positioning for the Bioscript Group proposition.

Key Responsibilities

• Plan, execute, and optimise marketing campaigns to drive brand awareness and customer engagement
• Collaborate with external agencies on projects and campaigns
• Build, develop and enhance the Bioscript Group brand by creating and implementing brand strategies
• Share insights, provide thought leadership and encourage best practices in marketing with all business units while aligning efforts with the overall value proposition of Bioscript Group
• Oversee website development and SEO
• Oversee the performance and development of the Marketing Coordinator, providing guidance and support
• Contribute to long-term planning and decision-making processes to identify opportunities for growth and innovation
• Manage and create appropriate content for a variety of channels.
• Identify marketing outcome measures and KPIs to track and increase the effectiveness of marketing activities within the company.
• Manage the working relationships with agency partners and coordinate group communication plans and schedules to ensure maximum marketplace impact
• Manage the development of relevant content and campaign development by partnering with internal experts and ensuring activities align with ongoing sales priorities
• Collect and curate case studies at close of projects to build out a library of sales and business development collateral in anticipation of future growth opportunities
• Previous experience of HubSpot or other CRM to maintain marketing dashboards (e.g website page impressions, bounce rates, social engagement, etc)
• Optimise marketing and sales systems and processes as well as supplier and vendor operations and recommend improvements and select new systems as needed

About You

• 4-5 years of Marketing Manager experience, ideally in the pharma or life sciences industry
• familiarity with AI tools to ensure efficiency of content creation and delivery.
• Proven ability to lead and manage marketing campaigns
• Experience working closely with external agencies and partnering on various projects and campaigns
• Demonstratable skills in brand development
• Excellent written and verbal communication skills

Our people are at the heart of our business

We are focused not just on delivering the exceptional for our clients, but for our teams too. Understanding everyone is different and we believe in treating everyone as an individual with opportunities to develop your skills and career around our disciplines.

Our benefits include:

• Salary which aligns with your experience and skillset
• 25 days holiday + bank holidays + winter shutdown + holiday purchase scheme
• Enhanced maternity, paternity & adoption leave
• Birthday charity donation to a charity of your choice
• Bonus Day off to be spent giving back to the community
• Life Insurance and Critical Illness cover
• Private Medical (Vitality for UK based colleagues)
• Health cash plan or wellbeing allowance
• International Employee Assistance Program