Marketing Manager

Yodel Mobile - App Marketing Agency of the Year; London; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading marketing agency located in London is seeking a Marketing Manager to lead strategic marketing initiatives. The role involves multi-channel campaign oversight, SEO optimization, and the management of marketing content to enhance brand visibility and support business growth. Ideal candidates will have a mix of strategic and executional expertise in B2B marketing, along with strong content creation and stakeholder management skills.

Benefits

Flexible working

Private health cover

Monthly rewards

Qualifications

• 4+ years of B2B marketing experience, ideally in agency, app, digital or SaaS.
• Strong experience in content creation and campaign delivery.
• Strong writing skills with a grasp of consistent tone of voice.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Lead campaign development for owned and partner events.
• Manage website performance and optimize content.

Skills

B2B marketing experience

Content creation

Campaign delivery

Social media management

SEO understanding

Stakeholder management

Tools

HubSpot

Google Analytics 4

Job description

Marketing Manager

The role

NO INTERNATIONAL APPLICANTS

We're looking for a motivated, hands-on Marketing Manager to join our growing team in London.

Location: Farringdon, London (Hybrid)
Contract: Full-time position

This is a brilliant opportunity for a strategic thinker with strong execution skills to help shape and deliver high-impact marketing activity that fuels brand visibility, lead generation, and business growth.

Working closely with the Head of Marketing and Senior Marketing
Executive, you'll help drive forward our full-funnel marketing approach, from content and campaigns to SEO, social, events, and reporting. The role also plays a key part in supporting marketing initiatives across Yodel Mobile and the wider NP Digital group, with growing opportunities for cross-brand collaboration .

Key responsibilities

• Plan and execute multi-channel marketing campaigns across SEO, content, email, paid media, and organic social
• Lead campaign development and execution for both owned and partner events
• Own the content calendar, managing the delivery of blogs, newsletters, case studies, and reports
• Produce a variety of marketing materials, including thought leadership articles, social content, and visual assets, to support brand awareness and lead generation
• Strategically manage and grow relationships with partners worldwide
• Drive SEO performance, overseeing content optimisation and ensuring best practices are implemented across the site
• Manage website performance and updates, owning content changes in WordPress and working to improve traffic, engagement, and conversion
• Lead monthly marketing reporting, extracting key insights and turning data into strategic recommendations and next steps
• Work closely with the New Business team to align campaign messaging with lead generation efforts and support sales enablement through targeted content
• Collaborate with internal teams, clients, and external partners to ensure cohesive, on-brand marketing across all touchpoints
• Support and guide the Senior Marketing Executive, fostering high-quality output, helping to prioritise effectively, and encouraging ongoing professional development

Requirements

• 4+ years of B2B marketing experience (ideally in agency, app, digital, or SaaS environments), with a track record of owning key workstreams and stepping into leadership responsibilities
• Confident navigating between strategy and execution
• Strong experience in content creation, campaign delivery, and social media management
• Excellent writing skills and a strong grasp of written English, with the ability to tell compelling stories in a consistent tone of voice
• High attention to detail, with a focus on accuracy across copy, reporting, and delivery
• Experience producing award entries and coordinating industry events or marketing activations
• Prior experience managing or mentoring junior team members, with a collaborative, supportive approach
• Good understanding of SEO, digital channels, email platforms, and analytics tools (e.g. GA4)
• Highly organised and delivery-focused, able to juggle multiple workstreams and meet deadlines with ease
• Experience using HubSpot for automation, email marketing and campaign management
• Confident interpreting performance data and applying insights to improve marketing outcomes
• Strong communication and stakeholder management skills, with experience working cross-functionally and with external partners

About Yodel Mobile

We are the leading app growth consultancy, specialising in full-funnel app marketing strategies, including app store optimisation (ASO), user acquisition, retention, engagement, product CRO and monetisation. Based in Farringdon, London and part of NP Digital, we operate globally to serve clients in the UK, Europe and the Americas, including Universal Music, Wim Hof Method, Yodel Delivery, Tinder, Global Player, Confused.com, UKTV and more.

Our dynamic team of ambitious and mission-driven app experts is dedicated to delivering exceptional app growth services. With a collective experience of over 70+ years in mobile marketing, the team is passionately committed to successfully launching and scaling apps in the global mobile market.

We are in the middle of significant growth, having achieved momentous recognition in the industry for our progressive approach to app growth. Recent awards include:

• Sunday Times Best Place to Work 2025
• Culture 100 UK's greatest Companies to Work for 2024
• App Marketing Agency of the Year App Growth Awards 2024
• Most Effective ASO Campaign EMMA 2023
• Most Effective Mobile Campaign Masterclass Awards 2023

Company culture & benefits

From flexible working and private health cover to regular socials, and monthly rewards, we're committed to creating a workplace where you feel supported, recognised, and excited to show up every day.

Apply

To apply, send a CV and cover letter outlining your relevant experience to