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Marketing Manager

DIRTEA

London

On-site

GBP 50,000 - 75,000

Full time

5 days ago

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Job summary

DIRTEA is seeking a Head of Ecommerce to lead their marketing efforts in building a top-tier wellness brand. This pivotal role requires exceptional project management and creativity to ensure flawless execution of campaigns, connecting teams to drive growth and efficiency. Join a dynamic team and make a significant impact in the wellness industry.

Benefits

Health Insurance with Vitality

Salary sacrifice Pension Scheme

Access to quarterly osteopath

Fully stocked kitchen for breakfast

4 days working in a team office

Qualifications

3+ years in marketing operations or campaign management.
Experience in fast-moving consumer brands or agencies.
Strong communication and organizational skills.

Responsibilities

Manage the entire marketing calendar and ensure timely execution.
Align content, campaigns, and partnerships effectively.
Run marketing standups and maintain performance metrics.

Skills

Project Management

Creative Coordination

Systems Mindset

Communication

Tools

Notion

Airtable

Slack

G-Cal

Excel

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Head of Ecommerce at DIRTEA | Building the world's leading wellness brand

As Marketing Manager at DIRTEA, you are responsible for turning big brand moments into high-impact execution. You own the marketing calendar across campaigns, content, partnerships, retail, and creator activations—bringing order to creative chaos and keeping the entire engine moving. This is not a typical coordination role; it's a strategic operator position embedded at the heart of DIRTEA's brand growth—working directly with founders, creators, and the leadership team to launch on time, communicate clearly, and execute at a world-class level.

This role requires exceptional project management, creative coordination, and a systems mindset. You’ll be the connective tissue across creative, growth, retail, and CRM—driving campaigns forward, eliminating blockers, and ensuring our marketing machine runs with clarity, pace, and precision. Success in this role means flawless execution, high-performing content delivery, and helping scale DIRTEA into a global wellness brand.

Why This Role Matters

We’re building a world-class marketing engine creative, content-led, and culturally sharp. But to scale it, we need someone who can make the machine work. Someone who sees the whole chessboard, keeps everyone aligned, and brings order to the energy.

This isn’t just a “Marketing Manager” role. It’s a founder’s right hand. You’ll work directly with the leadership team and top creators to bring our biggest brand moments to life - from retail launches to content campaigns to creator activations.

You’ll bring calm to chaos, turn ideas into action, and help shape how DIRTEA moves and grows. If you’re smart, organised, and have an obsession with doing things well, you’ll thrive here.

What You’ll Do

Own and manage the entire marketing calendar: campaigns, content, partnerships, retail drops, and launches
Build smart, actionable project plans that turn strategy into timelines and tasks
Be the connective tissue between creative, content, growth, retail, CRM, and founders
Keep content, campaigns, and partnerships moving and aligned - no chaos, no blockers
Run weekly marketing standups and campaign reviews
Maintain asset trackers and performance snapshots so the team always knows what’s working
Help scale our systems so we can move faster, cleaner, and with more confidence
Spot gaps, call out risks early, and keep standards high
Has 3+ years in marketing operations, campaign management, or a hybrid brand/project role
Has worked inside a fast-moving consumer brand or agency and thrived
Thinks like an operator, acts like an owner
Is fluent in tools like Notion, Airtable, Slack, G-Cal, and Excel (or eager to learn fast)
Can see the big picture but also loves a good checklist
Communicates with clarity, owns deadlines, and keeps momentum flowing
Understands that marketing is only as strong as its execution

Bonus Points

Experience working with wellness, food/drink, fashion, or culture-led brands
Has managed creator workflows or retail marketing timelines
Has built or optimised content production pipelines

What Success Looks Like in This Role

100% of product and retail campaigns launch on time and across all planned channels
Weekly marketing meetings become a high-value team habit, driving clarity and momentum
Content calendars are executed with zero last-minute delays or asset gaps
80–90% of influencer/creator briefs are launched and published on time
Campaign results are documented and shared across the business within 5 days post-launch
Paid media and organic teams receive high-performing assets on a consistent weekly cycle

Why DIRTEA

DIRTEA creates powerful mushroom-based drink and gummies that help people think clearer, sleep deeper, feel more energised, and stay resilient. Built on centuries of ancient wisdom and designed for modern life, our products are trusted by a fast-growing global community - from wellness seekers and high-performers to some of the world’s leading retailers. We’re growing quickly across DTC, Amazon, and a major retail rollout. Now we’re scaling our brand and content engine and we’re looking for someone who can keep that machine running at a high level of execution.

Company Benefits:

️ Health Insurance with Vitality (after passing probation)

???? Salary sacrifice Pension Scheme

Access to quarterly osteopath

Fully stocked kitchen for breakfast

4 days working in a team office

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time
Industries
Food & Beverages

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