Marketing Manager

Inventum Group; London; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic B2C Marketing Manager to craft impactful customer engagement strategies. In this pivotal role, you will lead the design and execution of multi-channel marketing campaigns, guiding customers through their journey from acquisition to advocacy. Your strategic mindset and creative approach will help drive real-world behavior change, ensuring a diverse customer base adopts new technologies seamlessly. Join a forward-thinking team that values data-led decision-making and collaborative efforts to refine marketing approaches, all while enjoying a comprehensive benefits package that supports your well-being and growth.

Benefits

28 days holiday

15% employer pension contribution

Car benefit scheme

Private healthcare

Qualifications

• Proven experience in designing and delivering marketing campaigns across digital channels.
• Strong commercial acumen and ability to distill data into actionable insights.

Responsibilities

• Lead the development of customer contact strategies and lifecycle marketing campaigns.
• Deliver multi-channel initiatives using web, app, email, social, and print.

Skills

End-to-end contact strategies

Digital marketing campaigns

Customer lifecycle marketing

Data analysis using BI tools

Agile working experience

Stakeholder engagement

Education

Degree in Marketing

Degree in Business

Degree in Economics

Tools

Power BI

Tableau

Looker

Jira

Job description

Marketing Manager - Customer Engagement (B2C)
London, Bristol or Edinburgh (Hybrid - 3 days office)
Full-time

Are you a strategic marketer who thrives on crafting campaigns that truly influence customer behaviour? Our client is hiring a B2C Marketing Manager to lead the design and delivery of high-impact strategies across the full customer journey - from acquisition to advocacy - helping customers transition into the new era.

As the landscapes shift, you'll play a pivotal role in helping a large, diverse customer base adopt new technologies - ensuring no one is left behind.

Responsibilities:

• Lead the end-to-end development of customer contact strategies and lifecycle marketing campaigns.

• Deliver multi-channel initiatives using web, app, email, social, print, and partner comms.

• Use customer insight, behavioural science, and creativity to design impactful strategies that move customers from early adoption to mass-market adoption.

• Align and influence a cross-functional virtual team - ensuring delivery is joined-up, timely, and effective.

• Champion and refine marketing approaches through a test-and-learn mindset and data-led decision-making.

• Own campaign budgets, performance tracking, and reporting.

• Collaborate with internal teams and external agencies to develop messaging that's both strategic and emotionally resonant.

Skills Needed:

• Strong track record designing and delivering end-to-end contact strategies and marketing campaigns (who/what/when/how), with a hands-on approach across digital channels.

• Strategic and creative thinker, passionate about using marketing to drive real-world behaviour change.

• Experience influencing, managing, and persuading matrix teams, with confidence to get your ideas prioritised across wider business functions (line management experience a bonus).

• Proven experience in customer lifecycle marketing - particularly driving acquisition, retention, and behaviour change.

• Strong commercial acumen and ability to distil data into actionable insights using BI tools (e.g., Power BI, Tableau, Looker).

• Agile working experience (e.g., Jira) and comfort in fast-paced, evolving environments.

• Excellent communication and stakeholder engagement skills.

• Degree in Marketing, Business or Economics (or equivalent experience).

Benefits Include:

• ️ 28 days holiday (plus buy/sell options)

• 15% employer pension contribution

• Car benefit scheme, private healthcare, and loads more

Inventum Group is acting as an Employment Agency in relation to this vacancy.