Marketing Manager

Taylor Wessing Deutschland; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Manager to enhance its innovative marketing initiatives. This role involves collaborating with diverse teams to develop and execute marketing strategies that align with the firm's objectives. The successful candidate will have the opportunity to drive content-led campaigns, manage cross-team collaborations, and provide insights through analytics. With a focus on nurturing a diverse and inclusive culture, this firm offers a dynamic environment where creativity and strategic thinking thrive. Join a team that values excellence and integrity, and contribute to impactful marketing efforts that drive growth and innovation.

Benefits

Hybrid Working

25 Days Holiday

Enhanced Maternity Leave

Enhanced Paternity Leave

Qualifications

• Minimum of five years experience in marketing.
• Proven track record of successful marketing campaigns.

Responsibilities

• Develop and execute marketing plans aligned with firm objectives.
• Plan, execute, and evaluate multi-channel marketing campaigns.

Skills

B2B Marketing

Project Management

Analytical Skills

Written Communication

Verbal Communication

Commercial Acumen

Education

Bachelor’s Degree in Relevant Field

Tools

CRM Software

Marketing Automation Tools

Analytics Platforms

Job description

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Taylor Wessing is a global law firm that serves the world's most innovative people and businesses. Deeply embedded within our sectors, we work closely together with our clients to crack complex problems, enabling ideas and aspirations to thrive. Together we challenge expectation and create extraordinary results. By shaping the conversation in our sectors, we enable our clients to unlock growth, protect innovation and accelerate ambition.

With 1200+ lawyers, 300+ partners, 28 offices and 17 jurisdictions we are looking to expand ourMarketing team, with the addition of a Marketing Manager.

The opportunity for you

We are seeking a Marketing Manager to support our priority practices and sectors. This role will work closely with the BD, content, digital, design, communications, and events teams at Taylor Wessing, overseeing campaigns and initiatives from ideation to execution.

The successful candidate will have the opportunity to engage with diverse and innovative sectors and practices within a leading law firm, driving a variety of content-led campaigns and marketing initiatives.

Key responsibilities

• Strategy implementation: Develop and execute marketing plans that support priority sectors and practices, ensuring alignment with firmwide objectives.
• Sector/practice support: Provide dedicated support to sectors and practices, fostering collaboration and understanding their unique needs and goals.
• Campaign management: Plan, execute, and evaluate multi-channel marketing campaigns, working closely with BD, comms, events, digital and design.
• Content development: Collaborate with the Senior Marketing Manager and Head of Marketing and Brand to create compelling content.
• Analytics and reporting: Conduct insightful analyses tailored to specific practices and sectors, delivering reports that inform strategic decisions.
• Cross-team collaboration: Work closely with the central marketing teams (digital, design, content, events and communications) to deliver marketing initiatives. Work alongside other Marketing Managers to promote cross-practice collaboration and spot opportunities to combine initiatives, enhancing impact and cross-selling
• Event marketing: Provide branded marketing collateral and support pre- and post-event activity for practice/sector events, working to enhance impact and ROI.
• Creative: Generate ideas for engaging and relevant content across various formats (blogs, articles, videos, infographics, etc.), using client insight and feedback to inform ideas. Create and maintain a content calendar to ensure consistent publishing/resource availability.
• Stakeholder engagement: Work with content creators across relevant groups to channel writing effort towards priority areas in line with clear objectives.
• Market insight: Stay updated on industry trends and emerging content marketing from competitors in relevant practices and sectors. Work with the research and comms teams on horizon scanning to make sure we stay ahead of the curve in our thought-leadership.

Knowledge, skills and experience

• Bachelor’s degree relevant field or a minimum of five years experience in marketing.
• Deep expertise in B2B marketing, with a strong grasp of the professional services sector.
• Proven track record of developing and executing successful marketing campaigns.
• Exceptional project management and organisational skills, with a keen eye for detail.
• Analytical mindset, adept at interpreting data and translating insights into strategy.
• Strong written and verbal communication skills, with a persuasive and professional tone.
• Thrives in a fast-paced collaborative environment, with the ability to balance priorities effectively.
• Sharp commercial acumen combined with a strategic, inquisitive approach to problem-solving.
• Proficiency in marketing software and digital tools (eg CRM, marketing automation, analytics platforms).

Here are a select few benefits that Taylor Wessing offer;

• Hybrid working (Offering the opportunity to work remotely, while maintaining a social boundary by working from our award-winning offices for 3 days a week)
• Holiday (Our basic annual holiday entitlement starts at 25 days, with a further discretionary day of paid leave in December. You may also purchase up to five extra days each year (pro rata).
• Enhanced Maternity and Paternity leave (After one-year service, you are entitled to up to 26 weeks leave full pay if you or your partner give birth or adopt a child).

Along with these there are many more benefits we offer, with the addition of a comprehensive flexible benefits package available.

Our culture

Nurturing a diverse, inclusive culture allows all of our talent to flourish, sparks creativity and powers innovation. We continue to build a team that exemplifies inclusivity and reflects the firm's core values: creative, excellence, integrity, responsible, respect and team. We value and celebrate the differences in who we are, what we have experienced and how we think, so all candidates will be treated fairly regardless of age, caring responsibilities, disability, gender identity, marital status, neurodiversity, pregnancy, race, religion or belief, sex, sexual orientation and socio-economic background.

The way we work

At Taylor Wessing, we never settle for average. We're creative thinkers, problem solvers and continuous learners who excel at what we do and believe our best work is still ahead of us. We are a firm that's large enough for you to achieve your ambitions, but connected enough to be a true community.

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