Marketing Manager

Weston Homes Plc; Hatfield Heath; On-site; GBP 42,000 - 64,000; Full time

Benefits offered by this job

Competitive salary

Company pension

Private healthcare

Holidays 22 days

Life Insurance

Income protection

Annual bonus

Gym on site

Training & development

Long service awards

Social calendar

Job summary

Weston Homes Plc is seeking a proactive Marketing Manager to lead day-to-day, multi-channel campaigns across residential developments and corporate initiatives. You will own portal optimization, CRM-driven lead nurturing, and high-impact events while ensuring compliance and data-driven performance.

Reporting to the Head of Marketing, you will manage agencies, assets, and budgets, leveraging analytics to drive sales and brand impact in the South East of England.

Qualifications

• 3-5+ years in a broad Senior Marketing Executive or Marketing Manager role, ideally in property development or real estate.
• Hands-on experience with Mailchimp, Canva Pro, Capcut and Google Analytics.
• Familiarity with Rightmove/Zoopla and COINS system integration is a strong plus.
• Digital acumen in paid search, Performance Max, paid social, SEO and GEO techniques.
• Strong project management skills with ability to coordinate multiple development sites and agencies.
• Knowledge of NHQC, Consumer Code and regulatory requirements in property marketing.
• Understanding of the new homes market and development lifecycle.

Responsibilities

• Manage multi-channel marketing campaigns for residential developments and corporate initiatives.
• Oversee portal presence, digital ads, and organic social/video content.
• Coordinate events, sales assets, and partnerships with agencies and sponsors.
• Maintain website copy, assets, and live integrations (COINS, Calendly) for availability, pricing, and NHQC compliance.
• Track performance via Google Analytics and Mailchimp, report insights, and manage budgets.

Skills

Marketing leadership

Campaign management

Project management

Digital marketing

Budget management

Stakeholder management

Tools

Mailchimp

Canva Pro

Capcut

Google Analytics

COINS

Job description

A little bit about the role...

We are seeking a proactive, hands-on and commercially minded Marketing Manager to join our fast-paced marketing team. Reporting directly to the Head of Marketing, you will take ownership of the day to day execution and continuous delivery of multi-channel marketing campaigns across residential developments, corporate initiatives, sales partnerships and brand channels.

From managing full-funnel digital campaigns and portal presence to coordinating high-impact events and producing sales assets, this role requires a sharp marketer who thrives on managing multiple projects, keeping assets legally compliant, and leveraging data to drive sales performance.

The successful candidate will be responsible for but not limited to the following:

• Digital & Portal Campaigns: Manage and optimise listings across major property portals (Rightmove, Zoopla, Share to Buy) while delivering multi-channel paid media (PPC, Meta, Performance Max, SEO/GEO) and organic social/video content.
• Direct Communications & CRM: Drive lead nurturing through CRM email campaigns, site updates, SMS blasts, direct mail drops, and automated response journeys.
• Events & Collateral: Plan high-converting sales events (Hard Hat, Meet Your Neighbour), corporate milestone ceremonies, print advertising, and branded customer journey touchpoints.
• Website & Systems: Maintain site copy, assets, and live integrations (COINS, Calendly) for plot availability, pricing, and NHQC regulatory compliance, alongside live chat performance optimisation.
• Agencies & Stakeholders: Brief and manage creative, media, and photo/video agencies, while supporting B2B partnerships, corporate sponsorships, and industry award entries.
• Reporting: Track campaign performance via Google Analytics and Mailchimp, present agency insights, and manage POs, invoices, and site marketing budgets.

What we'd like in return...

• Experience: 3-5+ years in a broad Senior Marketing Executive or Marketing Manager role, ideally within property development, housebuilding, or real estate.
• Technical Proficiency: Hands-on experience with Mailchimp, Canva Pro, Capcut (or video editing equivalents), and Google Analytics. Familiarity with property portals (Rightmove/Zoopla) and COINS system integration is a strong plus.
• Digital Acumen: Working knowledge of paid search, Performance Max, paid social, SEO principles, and emerging Generative Engine Optimisation (GEO) techniques.
• Project Management: Highly organised, capable of managing multiple development sites simultaneously with tight deadlines and agency stakeholders.
• Regulatory Knowledge: Familiarity with New Homes Quality Code (NHQC), Consumer Code, and material information compliance in property marketing.
• Industry Knowledge: Understanding of the new homes property market and development lifecycle (preferred).

What we will offer you...

As a valued employee you will be rewarded with the following:

• Highly competitive Annual Salary
• Generous company pension (employer contribution up to 10%) increasing with length of service
• Private healthcare for employees, partner and children up to the age of 21
• 22 days holidays, plus English bank holidays, plus the Christmas shutdown (not deducted from your holiday allowance)
• Life Insurance - 4x salary
• Income Protection
• Discretionary Annual Bonus depending on company performance
• Fully equipped gym at head office - Health Checks, Gym Programmes, and Healthy Lifestyle Sessions
• Extensive training and development opportunities
• Enhanced Maternity, Paternity Pay
• In house Occupational Health Nurse
• Long Service Awards
• Vouchers to celebrate marriage, the birth / adoption of a child
• Comprehensive social calendar including but not limited to; Family Fun Day; Company Bowling, Christmas Party and various activities and sporting events throughout the year.

Finally, a little bit about us...

Weston Homes Plc are a residential developer prominent across Greater London, Essex and the surrounding areas within the South East of England. We call ourselves 'opportunists', we have everything in-house, which puts us in the driver's seat. Our developments are all bespoke from new build residential, regenerations, traditional build through to refurbishment projects.

We're proud to say we've recently won 5 industry awards for the the second consecutive year, we are proud to have received the Gold award for 'Best Medium Housebuilder', plus Gold award for 'Best Sustainable Development' - Abbey Quay, Barking, Silver award for 'Best Starter Home' - Springfield Park, Maidstone.

Our people are our greatest asset, We not only build homes for life - we build careers for life.