Go-to-Market Lead

Pharmacy2U Ltd; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid schedule: 2 days in-office

Discretionary annual bonus up to 10%

Extensive benefits

Job summary

Pharmacy2U Ltd seeks a Go-to-Market Lead to drive commercial growth for its Private Medical Services. You will shape marketing strategies and execute integrated campaigns, aligning with business goals and ROI targets.

The role collaborates with senior leaders across marketing, commercial, product and ecommerce to deliver measurable impact. The position offers a hybrid schedule (2 days in Leeds office), a salary of £45,000–£55,000 DOE, and a discretionary bonus up to 10% plus extensive benefits.

Qualifications

• Proven experience developing go-to-market strategies and campaigns.
• Ability to translate commercial priorities into actionable marketing activity.
• Strong knowledge of multiple marketing channels and data-driven optimization.

Responsibilities

• Develop and deliver go-to-market marketing plans to drive growth.
• Translate priorities into effective marketing strategies for acquisition, engagement and retention.
• Lead planning, execution and optimization of multi-channel campaigns.

Skills

Go-to-market strategy

Integrated campaigns

Stakeholder management

Data-driven decisions

Budget management

Cross-functional collaboration

Digital marketing channels

Tools

Google Ads

Meta Ads

CRM systems

Asana

Job description

Role: Go-to-Market Lead

Location: Leeds, LS15 8GB We operate a hybrid schedule, 2 days a week in the office

Salary: £45,000 - £55,000 per annum, DOE + up to a 10% annual discretionary bonus and our extensive benefits

Contract type: Permanent

Employment type: Full time

Working hours: Monday – Friday 37.5 hours per week. We work on a core hours principle. Our core hours are 09:30 - 16:00; you can work around these to suit you!

Do you want to work for the nation’s largest online pharmacy ensuring excellence for all our patients? We’re a market leader in the pharmacy world, with 25 years’ experience, helping over 1.8 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day, and as a certified B Corp we also meet high standards of social and environmental responsibility. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.

The Go-to-Market Lead plays a pivotal role in driving the commercial growth of the Private Medical Services business unit. Working closely with the Director, they will help shape and execute marketing strategies that support ambitious revenue, customer acquisition, and business performance objectives.

Responsible for leading end-to-end, integrated marketing campaigns, the role ensures effective planning, delivery, and performance measurement across all channels. The post holder will translate commercial priorities into impactful marketing activity, using data and insights to optimise results and demonstrate return on investment.

As a key stakeholder manager, the Go-to-Market Marketing Lead will build strong relationships with senior leaders, P&L owners, and cross-functional teams including marketing, commercial, product, and ecommerce. They will act as the link between business objectives and marketing execution, ensuring alignment, collaboration, and successful delivery of go-to-market initiatives that drive measurable business outcomes.

Why you’ll love working with us

We believe great people deserve great support. That’s why we offer a benefits package designed to look after your health, finances, career and life outside work.

Financial security & rewards

• Competitive contributory pension
• Occupational sick pay
• Long-service awards and refer-a-friend bonuses
• Professional registration fees covered (GPhC, NMC, CIPD and more)
• Cycle to Work and Green Car schemes (subject to eligibility)

Family-friendly

• Enhanced maternity and paternity pay
• Flexible hybrid working to help balance work and home life

Health & wellbeing

• Private healthcare insurance at discounted rates (Aviva)
• Employee Assistance Programme and in-house mental health support
• Access to discounted gym memberships via Blue Light Card and benefits schemes
• Regular health and wellbeing initiatives

Career growth

• Strong commitment to CPD, training and professional development

Time off & flexibility

• 25 days’ annual leave, increasing with service
• Buy and sell holiday scheme

Everyday perks & exclusive discounts

• Blue Light Card and employee discount platform
• Exclusive discounts at The Springs, Leeds
• 25% off health & beauty purchases
• 25% off Pharmacy2U Private Online Doctor services

Culture & community

• Regular social events throughout the year

What you’ll be doing?

• Develop and deliver go-to-market marketing plans that support the commercial growth objectives of the Private Medical Services business.
• Translate business priorities into effective marketing strategies that drive customer acquisition, engagement, and retention.
• Lead the planning, execution, and optimisation of integrated, multi-channel marketing campaigns.
• Define compelling customer propositions, messaging, and campaign strategies that deliver measurable results.
• Use market insights, customer data, and competitor analysis to identify opportunities and inform marketing activity.
• Build strong collaborative relationships with stakeholders across commercial, product, ecommerce, operations, finance, customer services, and clinical teams.
• Coordinate cross-functional teams and external partners to ensure campaigns are delivered on time, within budget, and to a high standard.
• Communicate marketing plans, priorities, performance, and recommendations to senior stakeholders, ensuring alignment across the business.
• Monitor campaign performance, define success measures, and use data-driven insights to optimise future activity and maximise return on investment.
• Manage marketing budgets effectively, ensuring spending aligns with business objectives and delivers measurable commercial impact.

Who are we looking for?

• Proven experience developing and delivering successful go-to-market strategies and integrated marketing campaigns that drive measurable business growth.
• Strong strategic marketing planning skills, with the ability to translate customer insights and commercial objectives into effective marketing activity.
• Broad knowledge of marketing channels and media, including digital, CRM, paid search, paid social, SEO, affiliates, and other customer acquisition channels.
• Data-driven approach with the ability to interpret performance metrics, customer data, and market insights to inform decision-making and optimise results.
• Experience managing marketing budgets and demonstrating return on investment through effective campaign planning and performance tracking.
• Excellent project management and organisational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management and communication skills, with experience collaborating across cross-functional teams and influencing senior leaders.
• Experience working with external creative, media, or specialist agency partners to deliver high-quality marketing activity.
• Proven ability to thrive in complex, matrix organisations, building effective relationships across multiple teams and business areas.
• Experience within a regulated industry is essential; healthcare sector experience would be advantageous.

Desirable

• Knowledge of marketing technology platforms such as Google Ads, Meta, CRM systems, analytics tools, and workflow management platforms (e.g. Asana).
• Experience supporting proposition development, product launches, or customer-centric growth initiatives.

Applicants must prove they have the right to live in the UK.

All successful applicants will be required to undergo a DBS check.