Growth-Focused Marketing Manager, Global Campaigns

International House London | IH London; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Free language courses

Perks at Work

Employee Assistance Programme (EAP)

Eye Tests

Health Cash plan

Cycle to work scheme

Staff portal access

Job summary

International House London (IH London) seeks an ambitious Marketing Manager to drive brand awareness, engagement and revenue across diverse services. You will use customer insight, digital marketing, and performance data to develop campaigns that generate demand and support sales.

The role operates across multiple channels with a focus on data-led decision making, campaign optimisation, and cross-team collaboration to achieve IH London’s revenue goals.

Qualifications

• Proven experience delivering marketing campaigns with measurable commercial outcomes.
• Strong understanding of digital and social media channels.
• Analytical, customer-focused, with insight into buyer behaviour.
• Knowledge of user journeys across multiple channels.
• Experience with tools such as Google Analytics, WordPress, Mailchimp (or similar).
• Understanding of B2B and B2C marketing approaches.
• Exposure to PPC, SEO or paid media.
• Design skills (Adobe or Canva).

Responsibilities

• Plan and execute multi-channel campaigns (digital, email, social, PPC, SEO).
• Create engaging, customer-focused content across channels.
• Ensure messaging is clear, consistent, and culturally relevant.
• Track performance against KPIs and optimise campaigns using data and testing.
• Partner with Sales teams to develop lead-generation campaigns.
• Support conversion activity and strengthen customer acquisition strategies.
• Improve web content, SEO and site upkeep.
• Present plans, results, and insights to stakeholders.

Skills

Marketing campaigns

Digital channels

Analytics

Buyer behaviour

User journeys

Google Analytics

WordPress

Mailchimp

Canva

Monday.com

Tools

Google Analytics

WordPress

Mailchimp

Canva

Monday.com

Job description

International House London (IH London) seeks an ambitious Marketing Manager to drive brand awareness, engagement and revenue across diverse services. You will use customer insight, digital marketing, and performance data to develop campaigns that generate demand and support sales.

The role operates across multiple channels with a focus on data-led decision making, campaign optimisation, and cross-team collaboration to achieve IH London’s revenue goals.