Marketing Manager

Miller; Greater London; On-site; GBP 55,000 - 85,000; Full time

Benefits offered by this job

10% pension contribution from Miller

Private Medical Insurance

Medicare cash plan

Minimum of 25 days annual leave (with…

Life Assurance

Income Protection

Critical Illness cover

Enhanced Maternity, Paternity Adoption

Job summary

Miller in London is seeking a Marketing Manager to lead regional brand growth across our international operations. You will develop integrated marketing strategies, align activity with commercial goals, and enable regional teams with campaigns, content and tools.

With 5+ years in marketing, ideally in insurance broking, you will drive lead generation, events, digital presence, and measurement of ROI while ensuring compliance with Lloyd's and FCA rules.

Qualifications

• 5+ years marketing experience ideally within insurance broking.
• Experience in regional marketing planning and campaigns.
• Knowledge of Lloyd's and FCA rules helpful.

Responsibilities

• Develop and execute regional marketing plan aligned with global strategy and commercial goals.
• Act as marketing business partner to regional leadership providing insight, planning support, and campaign execution.
• Lead integrated campaigns to drive lead generation, retention and cross-sell opportunities.
• Plan and execute local events, webinars and roundtables to boost brand visibility and client engagement.
• Manage regional digital presence including localised web content, social media and email marketing.
• Collaborate with content teams to produce regionally relevant thought leadership content.
• Measure campaign performance and share ROI insights with stakeholders.

Job description

About us

Headquartered in London, we operate internationally and at Lloyd's. With a global team of over 1000 people and 10 international offices, we're able to advise from Brussels to Bermuda. As an independent (re)insurance broking firm we work with intermediaries, direct insureds and reinsureds. For over 120 years we've been industry leaders in a variety of specialist areas.

Working here

A career with us means the freedom to flourish. Whether you're beginning your journey or ready to make your next move you'll find a team of talented, inspirational people who care about their work and each other.

What really sets us apart is our people. We're a diverse range of passionate advocates for doing things differently. We work together as one team, and our aim is always the outcome that will benefit everyone.

What you'll do

The Marketing Manager will be responsible for developing and executing integrated marketing strategies that support the growth and visibility of Miller across specific regions. This role is critical in aligning marketing activity with commercial objectives, delivering targeted campaigns, and supporting regional teams with tools and initiatives that drive client acquisition, retention, and engagement.

Role Responsibilities

Regional Strategy & Planning

• Support the Head of Marketing in the development and execution of the regional marketing plan in alignment with global marketing strategy, brand guidelines and commercial goals.
• Act as the marketing business partner to regional leadership, providing insight, planning support, and campaign execution.
• Identify market-specific opportunities and client segments for targeted growth campaigns.

Campaign Management & Demand Generation

• Lead the creation and delivery of integrated campaigns to drive lead generation, client retention, and cross-sell opportunities.
• Tailor messaging, content, and channels to suit the local market, client personas, and compliance requirements.
• Work with sales teams to align marketing activities with pipeline objectives and sales enablement needs.

Events & Thought Leadership

• Plan and execute local and regional events, webinars, and roundtables to drive brand visibility and client engagement.
• Working with the Content Manager, collaborate with subject matter experts to produce regionally relevant thought leadership content.

Digital & Content

• Working with Digital Marketing Manager, manage regional digital presence including localised web content, social media, and email marketing.
• Leverage marketing automation tools (e.g. Salesforce & Account Management) to track performance and optimise efforts.
• Ensure all materials are compliant and aligned with Miller's global brand standards.

Reporting & Optimisation

• Working with the Marketing Operations Manager, measure campaign effectiveness and share insights on performance, ROI, and market trends with stakeholders.
• Continuously test and improve campaigns based on data-driven insights.

General

• Adhere to and meet fully the expectations of Miller, as set out in its policies and procedures, best practise, training material, and embedded in its systems and controls. Our policies and procedures are written to encapsulate the compliance, legal and financial crime related legislation and regulations which apply to Miller.
• Comply with any external rules and requirements imposed on individuals performing their role at Miller, such as Lloyd's byelaws and FCA rules.
• Promote Miller brand and values to enhance Miller's reputation in the market

Qualifications

• CIM

Knowledge

• Insurance Broking / Insurance industry / North America

Experience

• 5+ years marketing experience ideally within insurance broking

Benefits

On top of a competitive salary we offer a fantastic benefits package including:

• 10% pension contribution from Miller. In addition, Miller will match any employee contributions up to 5%.
• Private Medical Insurance
• Medicare cash plan
• Minimum of 25 days annual leave (with flexibility to buy more)
• Life Assurance
• Income Protection
• Critical Illness cover
• Enhanced Maternity, Paternity Adoption and Shared Parental Leave

At Miller, we are committed to creating an inclusive and supportive environment for all candidates. If you require any adjustments or accommodations to support you during the application process, please don't hesitate to let us know.