Marketing Manager

Podshop; Greater London; Ibrido; GBP 38.000 - 43.000; Tempo pieno

Vantaggi offerti da questo lavoro

Private Healthcare Plan

Pension Plan

Cycle to Work Scheme

Gym discounts

Team socials

Hybrid work

Descrizione del lavoro

Podshop, a Shoreditch-based podcast studio and production company, seeks a hands-on marketer to own and execute the marketing strategy. You will plan multi-channel campaigns, manage CRM reporting, and optimise lead generation to drive revenue while working closely with the Founder & CEO.

The role is hybrid with two days WFH after probation, offering a competitive £38,000–£43,000 salary. You will develop website content, SEO, and social strategies to strengthen acquisition and growth.

Competenze

• 3+ years’ hands-on marketing experience in B2B, creative, media, agency, SaaS or SME.
• Experience planning multi-channel campaigns with data-driven optimisation.
• Experience briefing or managing external agencies and contractors.

Mansioni

• Own Podshop's marketing strategy and quarterly marketing plan aligned to lead generation, sales pipeline and revenue goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, CRM, organic content and partnerships.
• Own the marketing side of our CRM and build clear reporting across Leads, MQLs, SQLs, Opportunities, Won/Lost and Revenue.
• Produce monthly reporting that shows what generates qualified demand and what to do next.
• Develop ongoing marketing development of the Podshop website, including content, landing pages, user journeys, conversion, SEO and analytics.
• Keep testimonials, case studies, client logos and social proof current and visible across the website.
• Develop a practical social and content plan with internal/external production support.
• Identify and implement new outbound/inbound campaigns to generate revenue (email, reactivation, nurture, social, partnerships).
• Brief/manage specialists across PPC, SEO, web/content while owning objectives/results.
• Help develop marketing strategy, processes, templates and reporting used within our end-to-end podcast service.

Conoscenze

Marketing strategy

Campaign planning

CRM reporting

Data-driven decisions

Independent worker

Project management

Written communication

Strumenti

GA4

Google Search Console

CRM tools

Descrizione del lavoro

About the Role

Podshop is a growing podcast studio and production company based in Shoreditch, London. We work with businesses, brands and creators across podcast production, studio recording and end-to-end podcast services.

What You’ll Be Responsible For

• Own Podshop's marketing strategy and quarterly marketing plan, aligned to lead generation, sales pipeline and revenue goals.
• Plan, launch and optimise campaigns across paid search, paid social, email, CRM, organic content and partnerships.
• Own the marketing side of our CRM and build clear reporting across Leads, MQLs, SQLs, Opportunities, Won/Lost and Revenue.
• Produce useful monthly reporting that explains what is generating qualified demand, pipeline and revenue - and what we should do next.
• Own the ongoing marketing development of the Podshop website, including content, landing pages, user journeys, conversion, SEO and analytics.
• Keep testimonials, case studies, client logos and other social proof current and visible across the website.
• Develop a practical social and content plan, using internal and external production support where appropriate.
• Identify and implement new outbound and inbound campaigns that could generate additional revenue, including email, reactivation, nurture, social and partnership activity.
• Brief and manage specialist contractors across PPC, SEO, web and content while retaining ownership of objectives and results.
• Help develop the marketing strategy, processes, templates and reporting used within our end-to-end podcast service for clients, before ongoing delivery is handed to the Production team.

What We’re Looking For

• 3+ years’ experience in a hands‑on marketing role, ideally within B2B, creative, media, agency, SaaS or another growing SME.
• Experience taking campaigns from planning through execution, reporting and optimisation.
• Comfortable working with CRM and funnel data, and familiar with MQLs, SQLs, opportunities, pipeline and attribution.
• Good working knowledge of websites, SEO, analytics, email marketing, paid media and organic social. You do not need to be a senior specialist in every channel.
• Commercially minded: interested in lead quality, conversion and revenue, not just reach, clicks and engagement.
• Confident using data to make decisions and explain what should happen next.
• Comfortable managing freelancers, agencies and specialist contractors.
• Able to work independently, prioritise effectively and move between strategy and hands‑on delivery.
• Strong written communication, attention to detail and project-management skills.
• Experience in podcasting or media is useful, but not essential.

What Success Looks Like

• We can clearly see where leads come from and how they progress from enquiry to MQL, SQL, opportunity and revenue.
• Marketing and Sales share a clear view of lead quality, conversion and commercial priorities.
• Existing campaigns are actively optimised rather than simply left running.
• New campaigns and growth experiments are launched consistently and measured properly.
• The website becomes a stronger acquisition and conversion tool, supported by effective SEO and up‑to‑date proof of our work.
• Monthly marketing reporting leads to clear decisions about what we should do more of, less of or differently.

Why Join Podshop?

This role offers genuine ownership. You’ll have the opportunity to shape how marketing works across a growing creative business, work directly with the Founder & CEO, and build the systems, campaigns and reporting that support the next stage of Podshop’s growth. There is plenty already working well - but also plenty of room to make a visible impact.

Working Hours, Compensation & Benefits

• Salary: £38,000 - £43,000 per annum, depending on experience.
• Full‑time role based in Shoreditch, London. 2 work from home days per week after probation.
• 34 to 35 days’ holiday per year, including bank holidays.
• Private Healthcare Plan.
• Discounted gym membership plus other discounts and health benefits through Vitality.
• Pension Plan.
• Cycle to Work Scheme.
• Networking opportunities.
• Monthly full team socials.
• Monthly department lunches.
• Clear company pay framework with progression and salary increases.
• Professional development and the opportunity to grow with the marketing function.

Required Experience, Skills & Capabilities

Experience

• 3+ years’ experience in a hands‑on marketing role, ideally within B2B, creative, media, agency, SaaS or another growth-focused SME.
• Experience planning and executing multi-channel campaigns, with evidence of using performance data to improve results.
• Practical experience with CRM, lead generation and funnel reporting; familiarity with MQL, SQL, opportunity, pipeline and revenue attribution.
• Experience working with websites, SEO, analytics and conversion journeys.
• Experience briefing or managing external agencies, freelancers or specialist contractors is desirable.
• Podcast, media or creator‑economy experience is useful but not essential.

Skills

• Strong analytical and commercial thinking, with the ability to connect marketing activity to lead quality, pipeline and revenue.
• Comfortable using CRM platforms, GA4, Google Search Console, email marketing platforms and paid/social analytics.
• Strong campaign planning, copywriting, briefing and project‑management skills.
• Good working knowledge of SEO, paid media, email marketing, website conversion and organic social, without needing to be a senior specialist in every channel.
• Clear written and verbal communication, with confidence presenting performance, recommendations and priorities.

Capabilities

• Able to work independently and take ownership of a marketing function without a large internal team.
• Comfortable moving between strategy and hands‑on execution.
• Able to challenge existing activity, identify gaps and implement practical improvements.
• Confident managing contractors and holding specialist suppliers accountable for delivery and performance.
• Curious, proactive and comfortable testing ideas, learning from results and changing direction when the data supports it.
• Highly organised, with strong attention to detail around tracking, CRM data and campaign execution.
• A dynamic and collaborative work environment in the heart of Shoreditch.
• Opportunities for professional development and growth within the podcast industry.
• Competitive salary package with benefits £38,000 to £43,000
• 28 days holiday per year, including bank holidays.
• The chance to be part of an innovative startup company at the forefront of podcast production, with a view to grow rapidly over the next few years
• Private healthcare plan with Vitality