Head of Brand

Pod; Greater London; Hybrid; GBP 80,000 - 100,000; Full time

Benefits offered by this job

Bonus Scheme

EV Car Allowance

Podpoint Charger

Flexible hybrid working model

25 days holiday

Pension scheme

Job summary

Pod in London is seeking a Head of Brand to shape our brand strategy and drive growth. Reporting to the VP of Marketing, you will own brand identity, lead integrated campaigns and ensure consistency across every touchpoint.

You will lead a high-performing team, influence senior stakeholders, and translate ambitious plans into compelling stories and experiences that customers love. The role offers a hybrid London-based arrangement with a competitive package.

Qualifications

• Proven brand leadership experience in a scaling consumer, technology, marketplace or high-growth business.
• Track record of driving commercial growth through brand initiatives.
• Full-funnel marketing expertise and ability to connect brand with performance.
• Exceptional creative judgement and ability to inspire multi-channel work.
• Experience communicating at executive level and influencing stakeholders.
• Strong budget management and ROI tracking experience.

Responsibilities

• Lead and evolve Pod's brand strategy in alignment with business goals.
• Drive integrated full-funnel campaigns connecting brand awareness to acquisition and engagement.
• Own Pod's brand identity, positioning, tone of voice, and visual expression.
• Develop brand and communications for major product launches with cross-functional teams.
• Lead brand storytelling and executive narratives to strengthen credibility.
• Set creative standards and guide internal teams and external agencies.
• Manage agency relationships to ensure high-impact, efficient outputs.
• Build and develop a high-performing Brand & Content team.
• Establish measurement frameworks to show brand impact on business outcomes.
• Influence senior leaders and align teams around brand priorities.

Skills

Brand leadership

Full-funnel marketing

Executive stakeholder management

Creative judgement

People leadership

Data-driven decision making

Agency management

Brand storytelling

Product launch experience

Budget management

Job description

Head of Brand

Department: Marketing

Employment Type: Full Time

Location: London

Reporting To: VP of Marketing

Compensation: GBP 80,000 - GBP 100,000 / year

Description

Job Title: Head of Brand

Salary: GBP 80,000 - GBP 100,000 + Bonus + EV Allowance

Location: Hybrid (1-2 days per week in London office)

As Head of Brand, you'll play a pivotal role in shaping how customers, partners and the wider market experience our brand. Reporting directly to the VP of Marketing, you'll be responsible for building a distinctive brand that drives commercial growth, leading integrated brand and communications programmes, and ensuring our brand is brought to life consistently across every touchpoint. You'll lead a high-performing team, influence senior stakeholders across the business, and help translate our ambitious growth plans into compelling stories and experiences that customers love.

Here’s what our VP of Marketing had to say:

"This is one of the most exciting marketing leadership opportunities in the business right now. You'll join at a time when we're investing heavily in our brand, expanding our proposition and raising the bar across marketing. Working directly with me, you'll have the freedom to shape our brand strategy, build a world-class Brand & Content function, and drive work that has a measurable impact on growth. You'll be surrounded by ambitious people, have visibility across the executive team, and play a key role in defining how millions of customers experience our brand in the years ahead. "

What You’ll Do:

• Lead and Deliver Brand Strategy - You'll partner with the VP Marketing to define and evolve a clear brand strategy that supports business objectives and long-term growth ambitions. Ensure brand investment is aligned to measurable commercial outcomes and contributes meaningfully across the marketing funnel
• Drive Full-Funnel Marketing Excellence - You'll partner closely with the acquisition marketing team to deliver integrated full-funnel campaigns that connect brand awareness, consideration, acquisition and customer engagement. Ensure creative, media and content strategies work seamlessly together to maximise impact
• Act as a Brand Custodian - You'll own Pod's brand identity, positioning, tone of voice and visual expression, and you'll hold final approval on how they're used. Champion brand consistency and ensure the brand is embedded across customer experiences, products, communications and internal culture
• Bring the Brand to every launch -You'll develop and execute brand and communications strategies for significant product, service and market launches, working closely with the rest of Marketing and our Product team. Translate complex propositions into compelling customer stories that drive engagement, awareness and adoption
• Lead Brand Narrative and Storytelling - You'll own Pod's brand narrative. What we stand for, what we say and why it matters. You'll work closely with our External Relations Lead, who owns corporate communications, press and policy. Build compelling narratives that strengthen brand credibility and support business growth
• Inspire Outstanding Creative Work - You'll set the standard for creative excellence across all brand outputs. Provide clear direction, constructive challenge and strategic leadership to internal teams and external agency partners to ensure consistently high-quality work
• Manage Agency and Partner Relationships - You'll lead relationships with creative, media, and content agencies. Ensure partners deliver against objectives, maintain high standards and continually improve effectiveness and efficiency
• Build and Develop a High-Performing Team - You'll lead, coach and develop the Brand & Content team, creating an environment that encourages creativity, accountability, collaboration and continuous improvement
• Champion Insights and Measurement - You'll leverage customer insights, market research and performance data to inform brand decisions. Establish clear measurement frameworks that demonstrate the impact of brand activity on commercial performance and business outcomes
• Influence at Executive Level - You'll act as a trusted advisor to senior leaders across the business. Influence key stakeholders, align teams around brand priorities and drive a customer-centric mindset across the organisation.

What You’ll Bring:

• Proven Brand Leadership Experience - You'llhave significant experience leading brand and communications functions within a scaling consumer, technology, marketplace, subscription or high-growth business environment
• Track Record of Driving Commercial Growth Through Brand - You'll have demonstrable success building and growing brands that have delivered meaningful commercial results and market share growth
• Full-Funnel Marketing Expertise - You'll have deep understanding of how brand and performance marketing work together to drive long-term business success. Experience designing and executing integrated marketing strategies across the customer journey
• Exceptional Creative Judgement - You'll have strong creative instincts combined with strategic thinking. Able to evaluate, elevate and inspire world-class creative work across multiple channels and formats
• Communications Leadership - You’ll have experience developing brand storytelling, content strategies and executive narratives that strengthen brand reputation and engagement
• Data-Led Decision Making - You'll be comfortable using customer insights, market research and performance metrics to inform strategy, optimise investment and demonstrate business impact
• Agency Management Experience - You'll have strong experience managing and challenging creative, media, PR and content agency partners to drive outstanding outcomes
• People Leadership - You'll have experience building, developing and leading high-performing teams, creating clarity, accountability and growth opportunities
• Executive Stakeholder Management - You’ll be strong at influencing and communicating, with the ability to operate credibly at executive and board level
• Budget Management and Impact Measurement - You will have experience of managing brand budgets, optimising spend and tracking return on investment
• Experience Scaling a Category - Experience helping brands transition from early adoption into mainstream or mass-market growth
• Product Launch Experience - A proven record of leading high-profile product, proposition or market launches
• Brand Transformation Experience - Experience repositioning, refreshing or evolving established brands during periods of rapid growth or strategic change
• Customer Insight Expertise - Deep experience leveraging customer research and behavioural insights to inform brand development and communications strategy.

What's In It For You?

• Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
• Bonus Scheme
• EV Car Allowance
• Podpoint Charger
• Discounted energy tariff (Pod Power or EDF Employee Programme)
• Flexible hybrid working model
• Work abroad for up to 20 days per year
• Family & friend discount scheme
• 25 days holiday (plus Bank Holidays)
• Very generous parental and family leave
• Pension scheme with a 4.5% matched contribution
• Eyecare scheme
• Life insurance covering up to 4x your annual salary
• Virtual GP provided by HealthHero
• Employee Assistance Program
• Free Mortgage Advice
• Discounted Gym Memberships
• Cycle2Work Scheme

Important Information:

You must have the legal right to work in the UK. We celebrate diversity and encourage applications from all backgrounds. Your privacy is important to us, all information shared will be handled according to our Candidate Privacy Notice.

Good luck and we look forward to speaking with you soon!

Good luck and we look forward to speaking with you soon!