Channel Marketing Manager - Commercial

Pod Point, Ltd.; Greater London; On-site; GBP 50,000 - 55,000; Full time

Benefits offered by this job

UnMind wellbeing platform access for 1

Podpoint Charger

Discounted energy tariff

Flexible hybrid working model

Work abroad for up to 20 days per year

25 days holiday with bank holidays

Pension scheme 4.5% matched

Eyecare scheme

Life insurance up to 4x salary

HealthHero Virtual GP

Employee Assistance Program

Cycle2Work Scheme

Job summary

Pod Point, Ltd. in London is seeking a Channel Marketing Manager - Commercial to own the marketing strategy for Workplace, Depot and Home Fleet propositions.

This hybrid role requires driving customer acquisition, retention and revenue growth through strategic campaigns and strong cross-functional collaboration with Sales, Product and Marketing. You'll lead content development, from case studies to thought leadership, and shape go-to-market plans that align with commercial goals.

Qualifications

• Strong experience in commercial or B2B marketing.
• Experience across account-based marketing, content marketing, events, digital campaigns and lifecycle marketing.
• Experience developing case studies, thought leadership and customer-focused content.
• Ability to build and deliver campaigns from strategy to execution with measurable results.

Responsibilities

• Lead go-to-market planning for Workplace, Depot and Home Fleet propositions.
• Develop and deliver campaigns to strengthen relationships, increase engagement and drive revenue growth.
• Shape content strategy with briefs and collaboration to develop case studies and sales content.
• Work with Sales to understand needs and create tools, content and resources for positioning Pod solutions.
• Plan and execute events, webinars, exhibitions and industry activities to generate demand.
• Deliver account-based marketing initiatives for key commercial accounts and measure ROI.
• Establish KPIs and reporting to optimise campaign performance and pipeline impact.
• Stay close to market trends and competitive activity to strengthen positioning.
• Manage the commercial marketing budget and optimise spend.

Skills

Account-based marketing

Content marketing

Events

Digital campaigns

Lifecycle marketing

Stakeholder management

Marketing analytics

Budget management

Tools

HubSpot

Job description

Channel Marketing Manager - Commercial

Department: Marketing

Employment Type: Full Time

Location: London

Reporting To: Head of Partnerships and Commercial Marketing

Compensation: £50,000 - £55,000 / year

Description

Job Title: Channel Marketing Manager - Commercial

Salary: £50,000- £55,000 DOE

Location: Hybrid (1-2 days per week in London office)

At Pod, we're helping businesses make the transition to electric vehicles through smart, scalable charging solutions. As our Channel Marketing Manager, Commercial, you'll play a key role in driving growth across our Workplace, Depot and Home Fleet propositions.

You’ll own the marketing strategy and execution for these commercial channels, creating compelling go-to-market plans that support both new business acquisition and customer growth. Working closely with Sales, Product and the wider Marketing team, you'll deliver campaigns that strengthen customer relationships, increase engagement, generate demand, and drive measurable commercial outcomes.

You’ll also lead the development of customer-focused content, from case studies to thought leadership, helping position Pod as a trusted partner in the EV transition. Reporting to the Head of Partnerships & Commercial Marketing, you'll have significant ownership and the opportunity to shape how we take our commercial propositions to market.

Here’s what our Head of Partnerships & Commercial Marketing had to say:

"This role sits at the heart of one of Pod's biggest growth opportunities. You'll have the chance to shape how we take our Workplace, Depot and Home Fleet propositions to market, with real ownership over strategy, campaigns, content and commercial performance. We're looking for someone who enjoys combining creativity with data, building strong relationships across teams, and turning customer insight into marketing that drives results. If you're excited by the challenge of scaling a fast-growing business while helping accelerate the transition to cleaner transport, you'll find plenty of opportunity to make an impact here."

What You’ll Do:

You’ll lead go-to-market planning for our Workplace, Depot and Home Fleet propositions, working closely with the B2B Acquisition Manager to create marketing programmes that support commercial objectives, accelerate growth and maximise market opportunities.

You’ll develop and deliver campaigns that strengthen relationships with existing customers, increase engagement, and identify opportunities to expand adoption of Pod's commercial propositions. You'll create programmes that support both customer retention and revenue growth.

You’ll shape the content strategy for our commercial propositions, creating briefs and working with internal and external stakeholders to develop impactful case studies, customer stories, thought leadership and sales content that supports lead generation and brand credibility.

You’ll work closely with Sales to understand customer needs and market opportunities, creating the tools, content and resources that help teams effectively position and sell Pod's solutions.

You’ll plan and execute events, webinars, exhibitions and industry engagement activities that raise awareness of Pod's commercial propositions, generate demand and support business development goals.

Working in partnership with the B2B Acquisition Manager, you'll deliver targeted account-based marketing initiatives for key commercial accounts, building stronger relationships and generating opportunities within strategically important customers.

You’ll establish clear marketing KPIs and reporting frameworks, analysing campaign, content and event performance to identify opportunities for improvement and maximise return on investment.

You’ll stay close to customer needs, market trends and competitor activity across workplace charging, depot charging and home fleet solutions, using insights to strengthen proposition positioning and marketing effectiveness.

You’ll own the commercial marketing budget, allocating resources effectively across campaigns, content and events, and continually optimising investment based on performance and commercial impact.

What You’ll Bring:

You’ll have strong experience in commercial or B2B marketing, with a track record of delivering customer acquisition, retention and account growth programmes that contribute directly to business performance.

You’ll be experienced across account-based marketing, content marketing, events, digital campaigns and lifecycle marketing, with the ability to prioritise effectively across multiple initiatives and stakeholder groups.

You’ll have experience developing case studies, thought leadership and customer-focused content that supports lead generation, sales engagement and brand positioning.

You’ll be confident building and delivering campaigns from strategy through to execution, measurement and optimisation, balancing creativity with commercial outcomes.

You’ll be a strong communicator who can build trusted relationships across Sales, Marketing, Product and leadership teams, presenting recommendations and results with confidence.

You’ll be comfortable working with performance data and marketing analytics, using insights to optimise campaign effectiveness and demonstrate contribution to pipeline, retention and revenue growth.

You’ll have experience managing marketing budgets, making informed investment decisions and balancing competing priorities to deliver the strongest commercial return.

You’ll enjoy working cross-functionally and building alignment across teams to ensure marketing activity supports wider business objectives.

You’ll have experience using marketing automation platforms, ideally HubSpot, and understand how marketing technology can support campaign delivery, reporting and lead generation.

• Experience within EV charging, clean energy, enterprise B2B, workplace services or fleet-related sectors
• Experience working within a scale-up or high-growth business environment
• Knowledge of B2B lifecycle marketing and customer retention strategies
• Experience supporting account-based marketing programmes
• Passion for sustainability and the transition to cleaner energy.

What's In It For You?

This is an opportunity to play a central role in one of Pod's most important growth areas. You'll have the freedom to shape how we market our commercial propositions, work closely with Sales and Product teams, and see the direct impact of your work on customer growth and revenue. If you're passionate about creating marketing programmes that deliver measurable commercial results and excited by the opportunity to help businesses transition to electric vehicles, we'd love to hear from you.

Pod Perks & Benefits

• Access for you and up to 5 family/friends to the 'UnMind' wellbeing platform
• Podpoint Charger
• Discounted energy tariff (Pod Power or EDF Employee Programme)
• Flexible hybrid working model
• Work abroad for up to 20 days per year
• Family & friend discount scheme
• 25 days holiday (plus Bank Holidays)
• Very generous parental and family leave
• Pension scheme with a 4.5% matched contribution
• Eyecare scheme
• Life insurance covering up to 4x your annual salary
• Virtual GP provided by HealthHero
• Employee Assistance Program
• Free Mortgage Advice
• Discounted Gym Memberships
• Cycle2Work Scheme

Good luck and we look forward to speaking with you soon!