Marketing Manager

Leisure People; England; Hybrid; GBP 33,000 - 40,000; Full time

Job summary

A leading lifestyle and leisure operator in Cheshire is seeking a Marketing Manager with a passion for health and wellbeing. In this pivotal role, you will shape and drive brand identity, collaborate across teams, and implement innovative campaigns, all while contributing to community fitness initiatives and fostering an inclusive environment.

Benefits

Pension scheme

25 days holiday including bank holidays

Gym membership at £8.99 a month

Discount on PT and Swim lessons

Job satisfaction through helping people live healthier lives

Friendly and supportive work environment

Qualifications

• Proven experience in brand management and commercial strategy.
• Strong analytical, creative, and strategic thinking skills.
• Passion for health, fitness, and community wellbeing.

Responsibilities

• Lead on brand strategy, market analysis, and sales performance.
• Collaborate across teams to ensure cohesive brand messaging.
• Develop and implement forward-thinking brand strategies.

Skills

Strategic Thinking

Analytical Skills

Creativity

Communication

Interpersonal Skills

Education

Degree in Marketing, Business, or related field

Job description

Marketing Manager - Brand & Commercial for a Lifestyle and Leisure Operator up to £39,800 Cheshire

Are you a Marketing Manager with a passion for Fitness?

And someone who can bring creativity, commercial insight, and a genuine passion for health and wellbeing. If you're someone who thrives on collaboration, innovation, and making a real difference, we'd love to hear from you.

You can make a positive impact every day. You'll be joining a team that's ambitious, friendly, and committed to helping people live well and for longer.

We're a charitable trust based in Cheshire East, dedicated to improving lives through physical activity and healthy recreation. With 17 leisure venues, 9 with swimming pools, and 9 cafés, we provide a wide range of wellbeing programmes, and a commitment to inclusivity, we empower our communities to live well and for longer.

Our passionate team works together to deliver exceptional experiences, support healthier habits, and create a welcoming space for all.

Join us and be part of a purpose-driven organisation that's growing, evolving, and making a real difference every day. Our Culture is built on purpose, positivity, and people. As a charitable trust, everything we do is driven by our mission to help people live well and for longer, and that starts with our team.

We're a values-led organisation, guided by trust, service, and inclusivity. Whether you're on the gym floor, behind the scenes, or leading a campaign, you'll be part of a team that genuinely cares about making a difference in the community.

THE ROLE

Marketing Manager and Brand & Commercial Manager, a role within the Marketing team and broader Business Development department.

Key responsibilities and duties

• As our Brand & Commercial Manager, you'll play a pivotal role in shaping and strengthening our brand identity while driving commercial success
• You'll lead on brand strategy, market analysis, and sales performance - ensuring our messaging is consistent, inclusive, and aligned with our values
• You'll work closely with colleagues across departments, especially our sales and marketing teams, to deliver innovative campaigns and commercial initiatives that resonate with our diverse audiences
• Develop and implement forward-thinking brand strategies
• Analyse market trends and sales data to inform commercial decisions
• Collaborate across teams to ensure cohesive brand messaging
• Lead promotional campaigns that drive engagement and revenue
• Represent the brand at community events and stakeholder meetings
• Ensure all branding activities reflect our values of trust, service, and inclusivity

About YOU

• A degree in Marketing, Business, or a related field
• Proven experience in brand management and commercial strategy
• Strong analytical, creative, and strategic thinking skills
• Excellent communication and interpersonal abilities
• A passion for health, fitness, and community wellbeing
• Creative Flair: Ability to generate innovative ideas that resonate with diverse audiences
• Strategic Mindset: Capable of aligning brand initiatives with long term organisational goals
• Problem-Solving: Strong analytical and critical thinking skills to address challenges and seize opportunities
• Passion for Health & Wellbeing: Genuine interest in promoting healthy lifestyles and community wellbeing
• Values-Driven: Alignment with the organisation's values of trust, service, and inclusivity
• Community-Oriented: Willingness to represent the brand at events and engage with local communities
• Adaptability: Comfortable working in a hybrid environment with a mix of on-site and remote work

BENEFITS

• Basic Salary of up to £39,831
• Pension scheme
• 25 days holiday including bank holidays
• Gym membership at £8.99 a month
• Discount on PT and Swim lessons
• Job satisfaction through helping people live healthier and happy lives
• Work in a fun, friendly and supportive environment

You report directly to the Senior Marketing & Communications Manager, who in turn reports to the Head of Business Development.

Location and working hours 37 hours per week, based at our Head Office in Cheshire. Some hybrid working may be considered.

Interviews available immediately