Marketing Manager

EMR | Specialist in Marketing Recruitment; England; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading recruitment agency in the UK seeks a Marketing Manager to oversee marketing strategies for a B2B insurance product. This role involves managing a team, executing campaigns across various channels, and collaborating with senior management on strategic initiatives. The ideal candidate has 5-8 years of marketing experience within the insurance or financial services sector, strong strategic planning skills, and the ability to lead cross-functional teams. This is a contract position starting in February 2026.

Qualifications

• 5-8 years marketing experience in (re)insurance or financial services / B2B.
• Ability to manage multiple projects and deliver on-time.
• Outstanding strategic planning skills.
• Line management experience is vital
• Ability to lead cross-functional marketing and communications projects
• Excellent written and verbal communication skills

Responsibilities

• Work with business unit heads on marketing strategy.
• Develops comprehensive marketing strategies to promote products.
• Oversees execution across digital platforms, events, and print.
• Presents campaign results and recommendations to senior management.
• Monitors and analyzes marketing metrics for effectiveness.
• Stays updated on industry trends and regulatory changes within the specialty insurance market.
• Identifies trends, customer needs and competitive positioning to support decision making on marketing strategies and campaigns.
• Fosters a collaborative and high-performing work environment and supports professional development.

Skills

Multi-channel campaign experience

Strategic planning skills

Leadership

Creativity

Excellent communications

Job description

EMR | Specialist in Marketing Recruitment provided pay range

This range is provided by EMR | Specialist in Marketing Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from EMR | Specialist in Marketing Recruitment

Specialist in Marketing, Comms, Digital & Commercial Recruitment - Financial Services

A B2B insurance provider is seeking a Marketing Manager to manage a small team and develop and execute integrated marketing strategies that support the growth of a key insurance product.

This role is a 1-year FTC starting in February 2026.

Responsibilities

• Work with business unit heads on marketing strategy and ensure alignment with business objectives and target audience preferences.
• Develops and implements comprehensive marketing strategies to promote insurance products and services.
• Oversees campaign execution across various channels such as digital platforms, events, email, and print and potentially social media; ensures cohesive messaging and consistent brand representation
• Serves as advisor to the senior management, presenting campaign results, recommendations, and strategic initiatives to support business growth and objectives.
• Monitors and analyzes marketing metrics and KPIs to evaluate campaign effectiveness, optimizes strategies, and provides actionable insights for continuous improvement.
• Stays updated on industry trends, best practices, and regulatory changes within the specialty insurance market to ensure marketing strategies remain relevant and competitive.
• Identifies emerging trends, customer needs, and competitive positioning, provides insights to senior management to support informed decision making on marketing strategies and campaigns.
• Fosters a collaborative and high-performing work environment and facilitates professional development opportunities.

Requirements

• 5-8 years marketing experience in (re)insurance or financial services / B2B
• Multi-channel campaign experience is essential
• Outstanding strategic planning skills.
• Line management experience is also vital for this role
• Creativity, passion, energy, and a bias towards action.
• Ability to think proactively and challenge common practices.
• Ability to manage multiple projects and deliver on-time.
• Ability to lead cross-functional marketing and communications project and project teams.
• Excellent communications - writing and verbal - skills.

Seniority level

Associate

Employment type

Contract

Job function

Marketing

Industries

Insurance and Financial Services

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Woking, England, United Kingdom