B2B Marketing Manager

ADLIB Recruitment | B Corp™; United Kingdom; Hybrid; GBP 49,500 - 60,500; Full time

Benefits offered by this job

Base salary of £55k depending on experience

Private healthcare for you and your family

Enhanced parental leave

Performance-related bonus

25 days holiday plus extra for length of service

Cycle to work and EV schemes

Regular team socials

Flexible hybrid working arrangements

Job summary

A global healthcare consultancy is seeking a B2B Marketing Manager to lead the marketing strategy for a new brand launch. The role requires extensive B2B marketing experience in healthcare and strong communication skills. You'll manage multi-channel campaigns and work closely with cross-functional teams to build compelling marketing initiatives. This full-time position offers flexible hybrid working and international travel opportunities.

Qualifications

• Extensive experience in B2B marketing within healthcare, medtech or design consultancy.
• Experience marketing to pharma, medtech or consumer health businesses.
• Ability to translate complex technical concepts into engaging content.

Responsibilities

• Develop and deliver integrated marketing strategies for a new brand launch.
• Collaborate with cross-functional teams to build value propositions.
• Manage multi-channel campaigns and optimize based on performance.

Skills

B2B marketing experience in healthcare

Integrated campaign execution

Strong communication skills

Data-driven mindset

Project management skills

Tools

CRM tools

Marketing automation tools

Job description

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ADLIB Recruitment | B Corp™ provided pay range

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Base pay range

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Marketing Leadership Recruiter | CMO, CGO, Marketing Director, Agency Leaders, Brand & Growth | UK & Global | Strategic Hiring Partner at ADLIB | B…

• Shape and deliver global marketing strategy for a new brand launch.
• Flexible hybrid working with international travel opportunities (with reasonable accommodations available)

We’re working with a global, healthcare product design consultancy to recruit a B2B Marketing Manager for a newly created role. You’ll lead the marketing strategy for a soon-to-be-launched brand. This is a pivotal moment for the business, and you’ll play a key role in building brand awareness, engagement, and pipeline growth across the UK and US markets.

What you’ll be doing

As B2B Marketing Manager, you’ll develop and deliver integrated marketing strategies that position the consultancy as a trusted partner in healthcare product innovation. You’ll work across categories including drug delivery, diagnostics, surgical devices, digital health, and women’s health.

You’ll collaborate with cross‑functional teams – including design, engineering, sales, and subject matter experts – to build compelling value propositions and campaigns. Your content will speak to pharmaceutical, medical device, and consumer health decision‑makers, tailored to regional nuances across the UK and US.

You’ll manage multi‑channel campaigns across digital, social, events, ABM and paid media, using data to optimise performance and ROI. The role may involve occasional travel to the US studio, European manufacturing sites, and key industry tradeshows. We’re happy to discuss reasonable accommodations where needed.

What experience you’ll need to apply

• Extensive experience in B2B marketing within healthcare, medtech or design consultancy - agency or in‑house.
• Experience marketing to pharma, medtech or consumer health businesses (not hospitals or HCPs)
• Proven success in developing and executing integrated campaigns
• Experience working with global audiences and adapting to regional needs
• Strong written and verbal communication skills
• Ability to translate complex technical and design concepts into engaging content
• Multi‑channel marketing experience (digital, social, events, ABM, paid)
• Strong project management and stakeholder engagement skills
• Data‑driven mindset with ability to analyze and optimise campaign performance
• Familiarity with CRM and marketing automation tools (desirable)
• Knowledge of healthcare innovation trends (desirable)

What you’ll get in return for your experience

You’ll join a purpose‑driven team culture that values diverse perspectives and inclusive collaboration. Benefits include:

• Base salary in the range of £55k depending on experience
• Private healthcare for you and your family
• Enhanced parental leave
• Performance‑related bonusSalary exchange pension scheme
• 25 days holiday (plus extra for length of service)
• Cycle to work and EV schemes
• Regular team socials, including an end‑of‑year party
• Flexible hybrid working from a vibrant Bristol office with state‑of‑the‑art labs and design studios (ideally 2+ days in the office, but this is negotiable for the right person)
• Opportunities for international travel (with accommodations available)

What’s next?

If you’re an experienced B2B Marketing Manager or similar, and have a proven track record marketing to pharma, medtech or consumer health businesses, we’d love to hear from you.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Medical Equipment Manufacturing, Personal Care Product Manufacturing, and Pharmaceutical Manufacturing

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