Marketing Manager

Savers Health Home & Beauty; Dunstable; On-site; GBP 40,000 - 60,000; Full time

Job summary

Savers Health Home & Beauty is looking for a Marketing Manager to lead integrated marketing initiatives across in-store and digital channels. You will work closely with cross-functional teams, including Buying and Digital, to drive customer engagement and sales growth.

Responsibilities include overseeing marketing materials, leading online initiatives, and managing relationships with external agencies. Proven experience in marketing, especially in health & beauty or FMCG, and strong digital marketing skills are essential.

Qualifications

• Proven experience in a marketing management role, ideally in health & beauty, FMCG, or discount retail.
• Strong understanding of traditional and digital marketing channels.
• Ability to manage multiple projects in fast-paced environments.

Responsibilities

• Lead integrated marketing initiatives across in-store and digital channels.
• Oversee in-store marketing materials and POS.
• Plan and execute online marketing initiatives including social media.

Skills

Marketing management

Digital marketing

Stakeholder management

Team management

Communication

FMCG knowledge

Project management

Job description

Role Summary

As the Marketing Manager, you will lead the development and execution of integrated marketing initiatives across in‑store and digital channels. This role requires a highly organised, creative, and commercially driven marketing professional to help drive customer engagement, brand awareness, and sales growth.

You will work closely with cross‑functional teams including Buying, Digital, Finance and external agencies to ensure marketing campaigns are effectively executed and aligned with business goals.

Key Responsibilities

In-Store Marketing & POS

• Oversee the end-to-end process for in-store marketing materials and POS, ensuring alignment with trading priorities.
• Collaborate with Buying and Marketing teams to brief, design, and produce promotional leaflets, window posters, in-store graphics, and other marketing assets.
• Manage third-party printer relationships, including timelines, costs, and quality control.

Digital & Online Marketing

• Lead the planning and execution of online marketing initiatives, including social media strategy, content calendars, blogs, and customer emails.
• Manage day-to-day activities of the marketing team to ensure timely delivery of digital content and campaigns.
• Monitor and report on key KPI metrics such as followers, engagement and reach.
• Monitor market trends and seek user-generated content opportunities.
• Collaborate with internal teams to develop and implement CRM strategies and digital marketing campaigns.

Performance Marketing & Affiliates

• Plan and manage affiliate marketing and paid digital campaigns in collaboration with external affiliate agencies.
• Drive traffic and sales performance on savers.co.uk, ensuring ROI and performance KPIs are met.
• Provide monthly updates to wider business on performance.
• Manage the relationship and contract for external agencies, including the tender process.

Brand & Media

• Champion brand consistency across all touchpoints and lead initiatives to grow brand awareness and customer engagement.
• Liaise with media agencies to evaluate and activate advertising opportunities across print, digital, and out-of-home channels.

Public Relations & Internal Communications

• Assist with social media opportunities at a local level and work closely with the People team on colleague engagement and social collaborations.
• Provide support on training and guidance for store colleagues on local social media activity.
• Conduct PR activity in collaboration with cross-business unit PR teams on ad hoc requests and brand stories.

Trade Marketing & Supplier Collaboration

• Collaborate with the Buying team and trade suppliers to plan and deliver joint marketing campaigns and promotions, both in-store and online.
• Ensure all campaigns are customer-focused, commercially driven, and aligned with brand standards.

Tenders & Contracts

• Lead the tender process for marketing related contracts, including affiliate platforms, media agencies, and print suppliers.
• Evaluate proposals with a focus on cost-effectiveness and service quality, delivering measurable savings and improved ROI.
• Identify opportunities for cost savings or process optimisation to reduce spend without compromising impact.
• Manage supplier relationships to ensure ongoing value, performance and budget adherence.

Skills & Experience Required

• Proven experience in a marketing management role, ideally within health & beauty, FMCG, or discount retail sectors.
• Strong understanding of both traditional and digital marketing channels.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Team management experience.
• Excellent communication, stakeholder management, and leadership skills.
• Commercially savvy with a customer-first mindset.
• Experience managing external agencies and third-party suppliers.