Senior Marketing Manager

3Search; Bracknell; On-site; GBP 48,000 - 80,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

3Search is seeking a Senior Marketing Manager in Bracknell to lead the UK & Ireland marketing strategy for an established international consumer business. You will drive cross-channel campaigns and oversee allocation of budgets, aiming to deliver sustainable growth and strong ROAS.

This role combines strategic leadership with hands-on execution across DTC, retail, Amazon and eCommerce, coordinating with Sales, Finance and Operations to achieve measurable commercial results.

Qualifications

• 8+ years of consumer marketing experience in FMCG or similar sectors.
• Proven track record of integrated campaigns delivering growth.
• Strong budget management across multiple channels.
• Excellent analytical and data interpretation skills.

Responsibilities

• Develop UK & Ireland marketing strategy aligned with commercial objectives.
• Lead integrated 360° campaigns across digital, TV, VOD, CRM, retail and eCommerce.
• Drive acquisition, retention and revenue growth through data-driven initiatives.
• Manage media investment and optimize ROAS, CAC, CPA and conversions.
• Coordinate product launches across sales channels.
• Collaborate with Sales, Finance, Operations, Design and other stakeholders.
• Act as local brand guardian across touchpoints.
• Oversee external agencies ensuring ROI.

Skills

DTC marketing

Retail & Amazon

Analytics & ROI

Strategic execution

Team collaboration

Job description

Salary: Up to £80,000 + comprehensive benefits

We're looking for an experienced, commercially minded Senior Marketing Manager to lead the marketing strategy across the UK & Ireland for an established international consumer business.

This is a high-impact role where you'll own the local marketing agenda, working across Direct-to-Consumer, eCommerce, Amazon and retail channels to drive sustainable growth, strengthen brand presence and deliver measurable commercial results.

What you’ll be doing

• Develop and deliver the UK & Ireland marketing strategy aligned with commercial objectives.
• Lead integrated 360° campaigns across digital, TV, VOD, CRM, retail and eCommerce channels.
• Drive customer acquisition, retention and revenue growth through data-driven marketing initiatives.
• Manage media investment, continually optimising performance across key metrics including ROAS, CAC, CPA and conversion.
• Execute successful product launches across multiple sales channels.
• Support retail activation, Amazon optimisation and Direct-to-Consumer growth initiatives.
• Use market, customer and competitor insights to shape marketing strategy and identify growth opportunities.
• Manage external agencies across media, creative, digital and production, ensuring high‑quality delivery and strong ROI.
• Partner closely with Sales, Finance, Operations, Design and other key stakeholders to deliver commercially successful campaigns.
• Act as the local brand guardian, ensuring consistent execution across all customer touchpoints.

About you

You’ll be a commercially focused marketing leader who combines strategic thinking with hands‑on execution.

You’ll ideally bring:

• 8+ years’ experience in consumer marketing within FMCG, consumer goods, healthcare, wellness, consumer technology or a similar sector.
• A proven track record of delivering integrated marketing campaigns that drive measurable commercial growth.
• Strong experience across Direct-to-Consumer, retail and Amazon/eCommerce channels.
• Experience managing significant marketing budgets and external agency relationships.
• Excellent commercial acumen with strong analytical and data interpretation skills.
• A customer‑first mindset with the ability to turn insight into action.
• Outstanding stakeholder management and influencing skills, with experience leading through collaboration rather than direct line management.
• The ability to thrive in a fast‑paced, entrepreneurial environment where agility and continuous improvement are valued.

If you’re an ambitious marketing leader who enjoys combining strategic thinking with hands‑on delivery and wants to play a key role in driving business growth, we’d love to hear from you.

Apply today to grow your career with a forward‑thinking FMCG employer committed to equal opportunity. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone can make the best use of their skills, free from discrimination or harassment, and where all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.