Marketing Manager

Kingspan Water & Energy; Craigavon; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a BU Marketing Manager to lead marketing strategies for storage solutions across the UK and beyond. This role is pivotal in driving the growth of IoT-enabled products and enhancing customer engagement through modern digital communication methods. You'll collaborate with diverse teams, manage key marketing projects, and develop effective strategies that align with the company's growth objectives. If you are a proactive marketing professional with a passion for driving results in a dynamic environment, this is an exciting opportunity to make a significant impact.

Benefits

Group Life Assurance

Pension

33 days annual leave

Mental health and wellbeing support

Employee discount scheme

Qualifications

• 5+ years of marketing management experience in a B2B environment.
• Strong organizational and people management skills required.

Responsibilities

• Manage strategic marketing direction and collaborate with teams to execute strategies.
• Design digital communication strategies to enhance customer engagement.

Skills

Project Management

B2B Marketing

Event Planning

Advertising

Budget Management

Web Services

Education

Business or marketing-related degree

Other marketing qualifications

Job description

Job title: BU Marketing Manager GB, Ireland & ROW – Safe Storage (Maternity Cover 12 month FTC)

Hours: 8.15am - 5pm Monday to Thursday and 8.30am - 4pm Fridays.

Type: Hybrid role 3 days a week in the Portadown office and 2 days at home.

About the role

The Business Unit (BU) Marketing Manager will be instrumental in managing the strategic direction and growth of the storage tanks, tank monitoring product portfolios, and the expanding custom moulding service across the UK, Ireland and Rest of World regions. The role will focus on advancing IoT-enabled product solutions, aligning with the company’s growth strategy, and driving innovation to enhance customer engagement. The successful candidate will also contribute to the development of connected products and ensure marketing strategies support the continued growth of these product lines in the regions.

Key Responsibilities

• Influence marketing strategic direction and collaborate with commercial, technical and marketing teams to execute and deliver the agreed product and brand Marketing strategy.
• Design and develop modern methods of communication which target customers in the purchasing cycle, from the research stage to sales transaction, leading to customer retention and loyalty.
• Develop new online channels to engage with current and prospective customers.
• Manage touchpoints and content throughout the customer cycle, including brand awareness, triggering purchase decisions and conversion.
• Ensure all offline and online communications are aligned with our compliance policy and Marketing Integrity Manual.
• IoT Projects: Contribute to the integration and advancement of IoT-enabled product solutions, ensuring alignment with the company’s growth strategy.
• Digital Communication Strategy: Design and develop modern methods of digital communication which target customers to generate enquiries, leads and ultimately drive a 10-15% YOY increase in sales.
• Strategy & Planning: Support the Head of Marketing by influencing marketing strategy formulation and promote a strong sales orientation for the business through digital and e-commerce activities.
• Project Management & Execution: Manage and execute specific marketing projects associated with digital customer engagement such as the development of a customer portal, e-commerce penetration, and digital communications platforms.
• Teamwork: Work closely with senior commercial and technical teams to develop strategies for digital lead development and communications.
• Market & Company Knowledge: Obtain internal and external market intelligence that leads to effective marketing decision-making and investment.
• Brand Management: With Kingspan as the master brand, instil a confidence and market leadership branding position.
• Communication: Develop effective communication plans as part of our integrated marketing communication strategy.
• Digital: Lead the digital strategy and implementation of key marketing projects, including website development, SEO optimisation, and targeted digital campaigns.
• Team Development: Coach individuals to enhance marketing performance and provide professional leadership and development in a cooperative environment.
• Trade Show Events & Exhibitions: Support the planning, coordination, and delivery of trade shows and exhibitions.

Qualifications

• Business or marketing-related degree / studies
• Demonstrate other marketing qualifications and achievements

Experience & Knowledge

• Min 5 years of marketing management experience
• Working within a B2B environment

Abilities & Skills

• Organised with a pragmatic, hands-on approach to work
• Excellent people management - management of people’s expectations at a senior level
• Presentation skills to customers and senior managers
• Ability to work under pressure and to deadlines

If you are a proactive individual with the necessary skills and experience, we invite you to apply for this position. Kingspan is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Skills:
Project Management, B2B, Marketing, Event Planning, Advertising, Budget Management, Web Services

Benefits:
Hybrid, Group Life Assurance, Pension, 33 days annual leave, Mental health and wellbeing support, Employee discount scheme