Marketing Manager

Confidential; Castleford; On-site; GBP 30,000 - 35,000; Full time

Job summary

Confidential in Castleford seeks a Digital Marketing Manager to lead UK marketing strategy and execution. You will head brand promotion across digital channels, collaborating with the senior management team, and traveling to exhibitions and trade shows across the UK and Europe.

Ideal candidates will have senior marketing experience, a strong digital background, and hands-on content creation skills for photo, graphic, and video assets.

Qualifications

• Strong digital marketing background with hands-on execution
• Experience in senior marketing roles or stepping up from a manager/director
• Proven ability to create photo, graphic and video content
• Excellent copywriting, proofreading and communication skills
• capable of running multiple marketing projects simultaneously
• Willing to travel across the UK and Europe for exhibitions and trade shows

Responsibilities

• Create and publish engaging content across social platforms (Facebook, Instagram, TikTok, YouTube)
• Develop marketing materials for print and digital channels (brochure, presentations, social assets)
• Capture and edit photography and video content for digital use
• Manage social content calendar and ensure consistent brand messaging
• Support email marketing campaigns and SEO activities
• Provide insights and recommendations to SMT from campaign performance
• Manage website content and updates
• Analyze campaigns and produce data-driven reports
• Research competitor activity and industry trends for growth opportunities
• Assist sales with planning and delivering exhibitions and trade shows

Skills

Strong digital marketing

Senior marketing experience

Content creation (photo/graphic/video)

Copywriting & proofreading

Project management

Willingness to travel (exhibitions/trd

Job description

Role: Digital Marketing Manager

Salary: up to £30,000 to £35,000

Location: Castleford

I am delighted to be working exclusively with one of my favourite clients on a key role for them, Digital & Social Marketing Manager.

My client is a key player within the leisure & outdoor sector with several key brands sitting within their portfolio.

This is a stand alone position where you will be the head of their UK marketing strategy & implementation reporting into the senior management team.

My client is ideally looking for someone who is either working in a similar role or someone who is looking to step out of the shadows of a Marketing Manager/Director and looking for their first standalone role.

They are looking for the individual to move them fully into the digital marketing world so you MUST have previous experience of brand promotion through all the usual digital channels.

The role will involve travel to numerous UK & European destinations attending exhibitions & industry trade shows.

Key Duties to include:

• Creating & Publishing engaging content across social media platforms including Facebook, Instagram, TikTok and YouTube
• Creating marketing materials for print and digital channels including yearly product brochure, presentations and social media assets
• Capturing & editing photography and video content for use across digital channels
• Managing the social media content calendar and ensure consistent regular brand messaging
• Supporting email marketing campaigns and SEO activity
• Contributing ideas to the SMT on content to improve customer engagement
• Managing website content
• Analysing campaign performance and producing insight-led reports and recommendations to the Senior Management Team
• Researching competitor activity and industry trends to identify opportunities for growth
• Supporting the sales function with the planning & delivery of exhibitions, trade shows and industry events

My client is looking for

• Previous hands on experience in a senior marketing role
• Strong digital marketing background
• Experience of creating photo, graphic and video content
• Copywriting, proofreading and communication skills
• Ability to run multiple marketing projects
• Freedom to travel & have extended periods away attending exhibitions & trade shows