Marketing Executive

Confidential; Castleford; On-site; GBP 30,000 - 35,000; Full time

Job summary

Confidential is seeking a Marketing Executive to lead the UK marketing strategy and its implementation. The role focuses on driving digital and social marketing across multiple channels and coordinating content for campaigns, exhibitions, and events.

You will report to the senior management team and have the freedom to shape brand messaging while traveling to UK and European destinations for industry shows.

Qualifications

• Senior marketing experience in a leadership-capable role.
• Strong digital marketing background across channels.
• Experience creating photo, graphic and video content.
• Copywriting, proofreading and communication skills.
• Ability to run multiple marketing projects simultaneously.
• Willingness to travel and attend exhibitions & trade shows.

Responsibilities

• Create and publish engaging content across Facebook, Instagram, TikTok and YouTube.
• Produce marketing materials for print and digital channels, including brochures and presentations.
• Capture and edit photography and video for digital channels.
• Manage the social media content calendar and ensure consistent brand messaging.
• Support email marketing campaigns and SEO activity.
• Contribute ideas to SMT on content to boost engagement.
• Manage website content.
• Analyse campaign performance and produce insight-led reports for senior management.
• Research competitor activity and industry trends to identify growth opportunities.
• Support sales with planning and delivery of exhibitions and trade shows.

Skills

Senior role

Digital marketing

Content creation

Copywriting

Project management

Travel availability

Job description

Role: Marketing Executive

Salary: up to £30,000 to £35,000

Location: Castleford

I am delighted to be working exclusively with one of my favourite clients on a key role for them, Digital & Social Marketing Manager.

My client is a key player within the leisure & outdoor sector with several key brands sitting within their portfolio.

This is a stand alone position where you will be the head of their UK marketing strategy & implementation reporting into the senior management team.

My client is ideally looking for someone who is either working in a similar role or someone who is looking to step out of the shadows of a Marketing Manager/Director and looking for their first standalone role.

They are looking for the individual to move them fully into the digital marketing world so you MUST have previous experience of brand promotion through all the usual digital channels.

The role will involve travel to numerous UK & European destinations attending exhibitions & industry trade shows.

Key Duties to include:

• Creating & Publishing engaging content across social media platforms including Facebook, Instagram, TikTok and YouTube
• Creating marketing materials for print and digital channels including yearly product brochure, presentations and social media assets
• Capturing & editing photography and video content for use across digital channels
• Managing the social media content calendar and ensure consistent regular brand messaging
• Supporting email marketing campaigns and SEO activity
• Contributing ideas to the SMT on content to improve customer engagement
• Managing website content
• Analysing campaign performance and producing insight-led reports and recommendations to the Senior Management Team
• Researching competitor activity and industry trends to identify opportunities for growth
• Supporting the sales function with the planning & delivery of exhibitions, trade shows and industry events

My client is looking for

• Previous hands on experience in a senior marketing role
• Strong digital marketing background
• Experience of creating photo, graphic and video content
• Copywriting, proofreading and communication skills
• Ability to run multiple marketing projects
• Freedom to travel & have extended periods away attending exhibitions & trade shows