Marketing Manager

Webbs Estate Agents Limited; Cannock; Hybrid; GBP 35,000 - 60,000; Full time

Benefits offered by this job

Competitive salary based on experience

Training and development support

High levels of autonomy

Training and development support

Job summary

A growing estate agency in Cannock is looking for a Marketing Manager to develop their marketing function from the ground up. In this hands-on role, you'll create content, manage campaigns, and build a team as the business expands. Candidates need 3-5 years of marketing experience with strong digital skills. This role offers a hybrid working model and significant autonomy, aiming to establish an innovative marketing presence in the property market.

Qualifications

• 3-5 years of experience in a marketing role.
• Strong digital and content marketing skills.
• Confident communicator able to work with directors.
• A confident communicator who can work comfortably with Directors, branch teams and suppliers.
• Estate agency experience is not essential; show strong marketing work and passion for property.

Responsibilities

• Lead marketing across the group with a unified strategy.
• Manage social media presence and digital advertising campaigns.
• Build a marketing team as the business grows.
• Track performance through KPIs and ROI reporting.
• Plan and run digital advertising and lead generation campaigns for valuations, landlord and buyer/seller inquiries, and financial services.
• Collaborate with branch teams to support instructions, stock, priorities and local activity.
• Manage photographers, videographers, designers and other external partners.
• Track performance with clear KPIs, dashboards and ROI reporting, continuously improving results.

Skills

Digital marketing skills

Content creation capability

Social media management

SEO proficiency

Email marketing skills

Analytical skills

Tools

Google Business Profile

Job description

Webbs Group is growing fast and we are ready to seriously raise the bar on our marketing.

We are a long established independent estate agency group operating across Residential Sales, Residential Lettings and Financial Services. We are expanding into new services and acquiring complementary businesses and we want our marketing to lead that growth not follow it.

We are now recruiting a Marketing Manager to build our marketing function from the ground up. This is a brand new role with real freedom, real influence and a clear pathway to Head of Marketing.

A full detailed job specification will be shared on application.

Cannock Staffordshire | Hybrid

The opportunity

This is a true blank canvas role. In the early stages you will be hands on creating content, running campaigns, managing suppliers and reporting performance. As the business grows you will shape and build a marketing team around you.

If you love property, love people and want to create marketing that is visibly ahead of the competition this role will excite you.

What you will be doing

You will lead marketing across the entire group including creating and delivering a joined-up marketing strategy across Residential Sales, Residential Lettings and Financial Services.

Transforming how our properties are marketed using better visuals, stronger storytelling, video, virtual tours and drone footage.

Owning and growing our social media presence with Facebook as our primary channel alongside Instagram and TikTok.

Managing website content, SEO, local visibility and lead capture including Google Business Profile.

Planning and running digital advertising and lead generation campaigns that drive valuations, landlord enquiries, buyer, tenant leads and financial services opportunities.

Working closely with branch teams so marketing supports instructions, stock, priorities and local activity.

Managing photographers, videographers, designers and other external partners.

Tracking performance through clear KPIs, dashboards and ROI reporting and constantly improving results.

What we are looking for

Three to five years plus experience in a marketing role with strong digital and content capability.

Confident across social media, paid advertising, SEO, email marketing and analytics.

A balance of big picture thinking and hands on delivery.

A confident communicator who can work comfortably with Directors, branch teams and suppliers.

Estate agency experience is not essential. If you have a genuine passion for property and can show great marketing work we want to hear from you.

A full driving licence and willingness to travel locally for shoots, meetings and events.

Ambition, energy and the desire to grow into a senior leadership role as the business expands.

What you will get

Great salary depending on experience.

Hybrid working with regular on-site presence particularly in the early stages.

High levels of autonomy and visibility working directly with the Directors.

The chance to build a marketing function that genuinely drives growth.

Training and development support as the role evolves.

How to apply

Apply via LinkedIn with your CV and ideally examples of your work.

Please include your current salary and salary expectations as part of your application.

A full job specification will be shared with suitable applicants.

If you want to help make Webbs the most modern, best marketed agency in the region we would love to hear from you.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales