Marketing Manager

M&S Opticians; Calthorpe Fields; On-site; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Central location

25 days leave

Sick pay

Pension

Colleague discount

Job summary

M&S Opticians is seeking an experienced marketeer to lead brand building and multichannel campaigns from our Birmingham head office, with some travel. The role collaborates with the Head of Marketing to deliver plans that drive appointments and strengthen our high-street presence.

You’ll manage digital and CRM campaigns, merchandising and promotions, coordinating internal and external stakeholders, while mentoring a marketing executive.

Qualifications

• 3+ years of experience in fast-paced marketing (ideally B2C)
• Proven ability to plan and deliver multichannel campaigns
• Strong written and verbal communication skills
• Creative mindset with brand storytelling capabilities

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs
• Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders
• Identify and recommend new activity which can be trialled and ultimately implemented to develop the business
• Contribute to the development of the marketing strategy through learnings and recommendation
• Work with Head of Marketing to strengthen marketing’s retail and customer centric approach
• Be a guardian of the brand and ensure compliance across the business
• Be responsible for the day-to-day management of a number of external agencies including digital, design and print
• To develop and manage an effective and efficient marketing executive

Skills

Marketing experience

Digital marketing

CRM campaigns

Stakeholder management

Job description

About the role

We are looking for an experienced marketeer to continue to build the M&S Opticians brand and support the generation of appointments as we build our reputation as a leading optical and hearing care supplier on the high street.

This role will work closely with the Head of Marketing in meeting the marketing objectives through the development and implementation of effective multichannel marketing plans. Highly organised, you will need to be an all‑rounder who can manage digital and CRM campaigns, merchandising and promotional projects alongside design and print. This role will need to manage internal and external stakeholders including M&S and therefore strong communication skills are key.

This is a full‑time role, based in our head office in Birmingham, with some travel.

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs
• Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders
• Identify and recommend new activity which can be trialled and ultimately implemented to develop the business
• Contribute to the development of the marketing strategy through learnings and recommendation
• Work with Head of Marketing to strengthen marketing’s retail and customer centric approach
• Be a guardian of the brand and ensure compliance across the business
• Be responsible for the day-to‑day management of a number of external agencies including digital, design and print
• To develop and manage an effective and efficient marketing executive

Who we’re looking for:

You will be an experienced marketeer (3+ years experience), used to working in a fast‑paced marketing environment, ideally B2C, who is looking for their next challenge. We need someone who is organised, able to meet deadlines and plan campaigns across multiple channels. Experience of managing a direct report would be ideal. You will need to be confident to liaise with key stakeholders both internally and externally while delivering and analysing campaigns to a high standard.

A creative mindset alongside a passion for brand storytelling, especially across digital channels, is essential.

This role would be perfect for someone looking to take their first move into a management role or looking to move into a creative, fast paced retail marketing role.

What we offer

• - Central location and transport links (2-minute walk from Five Ways Station and 5-minute walk from city centre tram links)
• - 25 days’ annual leave
• - Company Sick Pay Scheme
• - Pension
• - Colleague discount scheme