Brand & Growth Marketing Manager — Multichannel (B2C)

M&S Opticians; Calthorpe Fields; On-site; GBP 32,000 - 48,000; Full time

Benefits offered by this job

Central location

25 days leave

Sick pay

Pension

Colleague discount

Job summary

M&S Opticians is seeking an experienced marketeer to lead brand building and multichannel campaigns from our Birmingham head office, with some travel. The role collaborates with the Head of Marketing to deliver plans that drive appointments and strengthen our high-street presence.

You’ll manage digital and CRM campaigns, merchandising and promotions, coordinating internal and external stakeholders, while mentoring a marketing executive.

Qualifications

• 3+ years of experience in fast-paced marketing (ideally B2C)
• Proven ability to plan and deliver multichannel campaigns
• Strong written and verbal communication skills
• Creative mindset with brand storytelling capabilities

Responsibilities

• Develop and implement marketing plans to support the overall marketing strategy in relation to KPIs
• Ensure appropriate systems for measuring marketing activity are in place and report to key stakeholders
• Identify and recommend new activity which can be trialled and ultimately implemented to develop the business
• Contribute to the development of the marketing strategy through learnings and recommendation
• Work with Head of Marketing to strengthen marketing’s retail and customer centric approach
• Be a guardian of the brand and ensure compliance across the business
• Be responsible for the day-to-day management of a number of external agencies including digital, design and print
• To develop and manage an effective and efficient marketing executive

Skills

Marketing experience

Digital marketing

CRM campaigns

Stakeholder management

Job description

M&S Opticians is seeking an experienced marketeer to lead brand building and multichannel campaigns from our Birmingham head office, with some travel. The role collaborates with the Head of Marketing to deliver plans that drive appointments and strengthen our high-street presence.

You’ll manage digital and CRM campaigns, merchandising and promotions, coordinating internal and external stakeholders, while mentoring a marketing executive.