Marketing Manager

Ensign-Bickford Industries, Inc.; Bracknell; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ensign-Bickford Industries, Inc. in Bracknell is seeking an experienced Marketing Manager to lead B2B marketing for Cawood’s agriculture, animal health and environment sectors. You will shape strategy and directly deliver marketing initiatives across the business.

You will work with senior stakeholders, sales and product teams, manage agencies and budgets, and translate technical concepts into clear customer propositions in a lean, data-driven environment.

Qualifications

• Essential marketing leadership experience with 5+ years in B2B marketing.
• Ability to develop marketing plans and personally deliver them.
• Evidence of activities that drive measurable commercial outcomes.
• Strong writing and content development skills.
• Ability to translate complex technical subjects into clear customer propositions.
• Working knowledge of the marketing mix including digital, content, events, campaigns, analytics.
• Experience managing agencies, suppliers and marketing budgets.
• Experience collaborating with sales, product, and business teams.
• Good project-management and multitasking abilities.
• Comfort working with senior stakeholders and subject-matter experts.
• Data-driven approach to performance and decisions.

Responsibilities

• Lead marketing strategy across Agriculture, Animal Health and Environment businesses.
• Collaborate with Director of Product, commercial leaders and lab teams to implement plans.
• Manage external agencies and internal resources across One EBI and group marketing teams.

Skills

B2B marketing

Marketing plans delivery

Commercial outcomes

Content development

Technical translation

Marketing mix

Agency management

Budget management

Sales collaboration

Project management

Stakeholder management

Data-driven decision making

Lean working style

Education

Degree in agriculture or scientific discipline

CIM or marketing qualification

Tools

CRM

Marketing automation

Job description

Join Ensign-Bickford Industries, Inc. (EBI) and you’ll be part of a team that leads science, innovation, and technology on different industry fronts. Working here will provide you with an exciting and motivating career full of development and growth opportunities throughout our businesses. We are a global company that prides itself on having passionate, diverse and dedicated employees who work together to achieve uncommon results.

Job Description

Cawood provides analytical testing and scientific services across the agriculture, animal health and environmental sectors.

We are part of Ensign-Bickford Industries (EBI), a family-owned group of science and technology businesses with a long-term approach to creating value. Our purpose at EBI is to deliver innovation that matters, for today and future generations.

We are looking for an experienced, commercially minded Marketing Manager to help Cawood deliver that purpose.

This is a significant, broad and hands-on marketing role. As the dedicated marketing resource within Cawood, you will lead marketing activity across our Agriculture, Animal Health and Environment businesses, developing the strategy and then helping make it happen.

You will work directly with the Director of Product and collaborate extensively with commercial leaders, laboratory teams, scientists and technical specialists across Cawood.

You will also be part of the wider One EBI community, collaborating with marketing and creative colleagues across the group, including the Envirologix marketing team and internal graphic design resource, as well as managing specialist external agencies.

This is not a role for someone who only wants to manage marketing from a distance. We are looking for someone who can think strategically, understand technically complex markets, and then roll up their sleeves to deliver.

What you will bring

We are interested in what you have achieved, not simply the titles you have held.

Essential

You will have:

• At least 5 years’ relevant B2B marketing experience, with evidence of increasing responsibility and impact.
• Experience developing marketing plans and then personally helping to deliver them.
• Evidence of marketing activity that has contributed to measurable commercial outcomes.
• Strong written communication and content-development skills.
• The ability to understand complex or technical subjects and translate them into clear customer propositions.
• Good working knowledge across the marketing mix, including content, digital, email, social, events, campaigns, lead generation and marketing analytics.
• Experience managing agencies, suppliers and marketing budgets.
• Experience working closely with sales, product, commercial or business-development teams.
• Strong project-management skills and the ability to manage multiple priorities simultaneously.
• Confidence working with senior stakeholders and subject-matter experts.
• A data-driven approach to understanding performance and making decisions.
• The independence and initiative required to operate successfully within a lean structure.

Highly desirable

We would particularly value:

• A degree or professional background in agriculture, biological sciences, chemistry, environmental science, animal science, food science or another relevant scientific discipline.
• Experience within laboratory testing, scientific services, agriculture, animal health, environmental services, food/feed, life sciences, scientific instrumentation or another technical B2B sector.
• Experience marketing technical or professional services, rather than solely physical products.
• Experience of CRM, customer segmentation and marketing automation.
• Experience supporting new product or service launches.
• Experience developing technical thought-leadership content.
• CIM or another recognised professional marketing qualification.

We are equally interested in candidates who began their careers in science, agriculture or another relevant technical discipline and subsequently developed a strong track record in marketing.

Ensign-Bickford Industries, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, religion, color, sex, age, disability, sexual orientation, genetic information, national origin, or veteran status.