Marketing Manager

RM Technology; Abingdon; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative campaigns that drive revenue growth. This role involves collaborating with cross-functional teams to create and implement effective marketing strategies. You will leverage your expertise in demand generation and data analysis to enhance campaign performance and contribute to the company's success. With a commitment to fostering a diverse workforce, this role offers the opportunity to work in a flexible environment that promotes work-life balance and professional growth. If you're passionate about marketing in the tech sector and eager to make a difference, this position is perfect for you.

Benefits

Private Medical Healthcare

Life Assurance

Group Personal Pension Plan

Voluntary Benefits

Cycle to Work Scheme

Qualifications

• Proven experience in demand generation marketing in B2B tech.
• Strong project management skills to handle multiple campaigns.

Responsibilities

• Design and optimize integrated outbound and digital campaigns.
• Use data & analytics to monitor and improve campaign performance.
• Train sales teams to ensure campaign success and conversion.

Skills

Demand Generation Marketing

Email Marketing

Social Media Advertising

Data Analysis

Project Management

Communication Skills

Education

Degree in Marketing or related field

Tools

DotDigital

CRM Systems

Job description

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Overview

Would you like to enrich the lives of learners?

Overview

Would you like to enrich the lives of learners?

RM Technology has shaped future generations for over fifty years by implementing innovative technology solutions in schools and colleges. Founded in 1973, we’re a trusted Edtech partner, transforming teaching environments to be more productive, resilient, and sustainable.

Our committed team pioneer, collaborate, and continually push the bar on products and services in the EdTech space.

Visit us here to find out more: www.rm.com/education

The Marketing Manager is responsible for creating and implementing forward-thinking campaigns that generate leads, nurture prospects, and drive revenue growth for RM’s Technology’s business lines. This role sits as part of the Go to Market Operations team working closely with cross-functional teams such as Sales, Account Management, Service Delivery and Product Management to ensure campaigns are aligned with RM Technology’s goals. You may work across one or more business lines, taking accountability for demand generation for that area.

Responsibilities

Responsibilities

• Designing, planning, managing, and optimising integrated outbound and digital campaigns across multiple channels to generate pipeline.
• Working with the creative team to develop campaign assets, such as landing pages, email templates, and social media content, that are aligned with brand guidelines and optimized for conversion
• Executing email and marketing automation campaigns to maximise interaction and conversion
• Monitoring industry trends and showing a willingness to try new techniques and challenge current thinking
• Working with customer facing teams to understand RM’s buyers and influencers, identify their challenges and buying behaviours
• Using data & analytics to monitor, measure against KPIs, report on and continuously improve campaign performance
• Working closely with whole Go to Market operations lead for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
• Training and supporting the sales team to drive the success of the campaign and ensure nurture and conversion to revenue.
  
  

Experience

Experience

You Will Have Proven Experience Of

• Delivering demand generation marketing, preferably in a B2B technology company
• Developing creative campaigns and executing email marketing, social advertising, SEM, and paid digital
• Using data to drive decisions and analyse campaign performance
• Working in a collaborative team
  
  

You Will Be

• A strong project manager able to manage multiple campaigns simultaneously
• Comfortable working with marketing automation platforms such as DotDigital and CRM systems
  
  

You Will Have

• Strong communication skills and the ability to present to commercial teams
• An eye for detail, to ensure the delivery of professional and high quality campaigns
• Degree level qualifications, preferably in a related field, or equivalent experience
  
  

What’s in it for you?

At RM we have "My Work Blend @RM" which provides office-based colleagues with multi location and hybrid working options. As well as your office base, you can spend a proportion of your time working at other locations that suit your role and your life, including home, other offices, customer sites, distribution centres or on the move. We encourage you to discuss arrangements for this role with your potential line manager during the recruitment process.

As well as a competitive salary and our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available, some roles are also eligible for a performance-related bonus. There are lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign up for a health assessment, or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

To better reflect the society that we serve, we’re committed to building a diverse workforce and creating an inclusive and welcoming environment for all. To achieve this, we create teams of talented people from different backgrounds and experiences and strive to be a business where our people can bring their whole selves to work, we also want to make the recruitment process as inclusive as possible for everyone. Should you require additional support with your application or through the interview process, please contact us at [e-mail].

Unfortunately, we are unable to offer visa sponsorship for this role.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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