Marketing Lead - Government & Public sector

Confidential; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Norfolk Capsey is seeking an experienced Marketing Lead for Government & Public Sector to develop and deliver strategic marketing initiatives that drive business growth and strengthen client relationships. You will work closely with senior stakeholders and BD teams to lead integrated campaigns, showcase sector expertise, and ensure measurable commercial impact.

Experience in professional services and Gov't & Public Sector marketing is preferred.

Qualifications

• Must have proven experience in B2B marketing for professional services and Gov't & Public Sector clients.
• Strong stakeholder management and commercial acumen in driving integrated campaigns.
• Track record of delivering campaigns that support business development and growth.

Responsibilities

• Develop and deliver strategic marketing plans aligned with business objectives.
• Lead multichannel campaigns, events and thought leadership initiatives.
• Use market intelligence and client insights to inform messaging and targeting.
• Build relationships with senior stakeholders and drive engagement across the business.
• Manage marketing budgets, monitor performance and maximise ROI.
• Support team development and champion collaboration and continuous improvement.

Skills

B2B marketing

Stakeholder management

Campaign management

Market intelligence

Education

Degree or equivalent

Professional marketing qualification

Tools

Marketing automation platforms

CRM

Job description

An established international consulting firm is seeking an experienced Marketing Lead - Government & Public Sector to develop and deliver strategic marketing initiatives that drive business growth, strengthen client relationships and enhance market positioning.

Working closely with senior stakeholders and business development teams, you will lead integrated marketing campaigns, showcase sector expertise and ensure marketing activity delivers measurable commercial impact.

Key responsibilities

• Develop and deliver strategic marketing plans aligned with business objectives.
• Lead multichannel campaigns, events and thought leadership initiatives.
• Use market intelligence and client insights to inform messaging and targeting.
• Build relationships with senior stakeholders and drive engagement across the business.
• Manage marketing budgets, monitor performance and maximise return on investment.
• Support team development and champion collaboration and continuous improvement.

About you

You will have proven experience in B2 B marketing, ideally within professional services and supporting Government & Public Sector clients. You will bring strong stakeholder management skills, commercial awareness and a track record of delivering integrated marketing campaigns that support business development and growth.

Experience in account growth or client relationship management would be advantageous. A degree or equivalent and a professional marketing qualification are desirable.

At Norfolk Capsey, we are committed to ensuring an inclusive and accessible recruitment process for all candidates. If you have any specific requirements or need reasonable adjustments at any stage of the recruitment journey, please let us know. Your needs are important to us, and we want to ensure an equitable experience for every candidate.

ABOUT NORFOLK CAPSEY

Norfolk Capsey is a professional services marketing & business development recruitment specialist. For over twenty five years we've been connecting talent with many leading professional services firms in the UK & internationally. Access our website for the latest vacancies and follow our LinkedIn page for vacancies & market updates.